Join us at Emirates Stadium - home of Arsenal FC, for a full day conference and networking with top industry experts discussing ticketing strategies, sports finance, marketing innovation, and how you can enhance fan experiences for sustainable growth.
With premium speakers, a prestigious venue, and accessible pricing, Don’t Forget Your Tickets is the event to attend in 2025.
Former Invincibles Goalkeeper & Start-Up Investor
SPEAKER Jens Lehmann is a former professional goalkeeper, best known for his role in Arsenal's unbeaten "Invincibles" season, playing every match. He holds the UEFA Champions League record for most consecutive clean sheets, going 853 minutes without conceding a goal. Twice named UEFA Club Goalkeeper of the Year, Lehmann was part of three World Cup squads. He recently purchased the branding rights to "The Invincibles" and is building a business around it, with the goal of giving back to the people.
Co-founder and CEO of TruCrowd
SPEAKER Daniel Gianmarco Krizan is the Co-founder and CEO of TruCrowd, a spinoff from global biometrics leader Innovatrics. With over a decade of experience as a football player and coach, Daniel has merged his sports background with biometrics expertise to create innovative solutions for football clubs. His Face Tickets and Face Payments technologies enhance ticketing and payments by allowing fans to access venues and make purchases with facial recognition, boosting security and personalising fan experiences.
Professor of Sports Economics
SPEAKER Dominik Schreyer is an Apl. Professor of Sports Economics at WHU – Otto Beisheim School of Management in Düsseldorf, Germany, and Co-Director of the Center for Sports and Management. His research focuses on the intersection of sports, economics, and psychology, particularly spectator behaviour, such as no-show behaviour in football. With over 40 publications in peer-reviewed journals and extensive consulting experience with professional football clubs, Dominik brings both academic and practical expertise.
CEO, TicketCo & Host of Don't Forget Your Tickets Podcast
HOST Carl-Erik Michalsen Moberg began his career in ticketing at 16, selling tickets to house parties. After earning a Bachelor's degree in Marketing and a Master's in Economics for Decision Makers from BI Norwegian Business School, he founded TicketCo. Under his leadership, TicketCo has become Norway's leading ticketing platform and a challenger in markets like the UK. Carl-Erik also hosts the podcast Don’t Forget Your Tickets (formerly TicketingPodcast.com).
CTO, TicketCo
SPEAKER Kjetil Sørtun has over 25 years of experience in the technology industry, mainly in the financial sector. Before joining TicketCo in 2021, he was Head of Enterprise Architecture and Head of Banking Services at Sparebanken Vest. His past roles include CTO at Delfidata and Odin Systemer, Senior Manager at KPMG Norway, and Consultant at TietoEnator. At TicketCo, Kjetil is the architect behind its pilot project and upcoming product, The A - The Digital Ticketing Assistant.
CEO of Millwall FC
SPEAKER Steve Kavanagh served as CEO of Millwall Football Club from 2016 to 2024, driving operational and financial growth while maintaining Championship stability. Previously, he was CEO of Southend United, where he played a key role in stabilising the club's finances. With over two decades in football leadership, Steve has held senior roles at Charlton Athletic and served as a Non-Executive Director of the EFL, recognised for his expertise in strategic leadership and growth.
CEO at Brighton & Hove Albion FC
SPEAKER Paul Barber has been CEO and Deputy Chairman of Brighton & Hove Albion FC since 2012. Under his leadership, the club earned promotion to the Premier League in 2017 and achieved its highest league position in over 30 years. Previously, Paul held senior roles at Tottenham Hotspur, Vancouver Whitecaps, and The FA. He has overseen major sponsorships, including with American Express, and has won several industry awards, including CEO of the Year.
Group CEO of Watchstone Group plc
SPEAKER Stefan Borson is the Group CEO of Watchstone Group ple and a recognised expert in football finance and litigation. Formerly a financial advisor to Manchester City FC and a qualified lawyer, Stefan has extensive experience in corporate restructuring and financial operations across various sectors. Before leading Watchstone, he was CEO of an outdoor media owner and held senior advisory roles in investment banking, working with clients like Manchester City, JD Sports, and Virgin Mobile. A regular guest on talkSPORT, Stefan is known for his insights on football business and finance.
Founder of Fortitude Communications
MODERATOR Greig Box Turnbull is the founder of Fortitude Communications, an award-winning PR and marketing agency. With extensive senior-level experience in media, PR, business, and sport, Greig is a former Managing Director of Oxford United Football Club, where he achieved record season ticket sales and commercial revenue. He has also been a Managing Partner at Dragon, a strategic communications consultancy, and a journalist for the Daily Mirror. Currently, he serves as a Non-Executive Director of Oxford City Football Club.
Journalist, photographer, videographer, and presenter
MODERATOR Thom Airs is a journalist turned photographer, videographer, and presenter. He began his career in newspaper journalism before transitioning to magazines, where he became a title editor and launched a print and online brand for Bauer Media. Thom has hosted a long-running weekly radio show on talkSPORT2 and continues to present live events and a podcast, showcasing his versatility across media platforms.
Head of Ticketing at Arsenal FC
MODERATOR Manal Smith is the Head of Ticketing at Arsenal FC, a position she has held since May 2024. With over a decade of experience, she has held senior roles at major sports organisations such as SailGP, the England & Wales Cricket Board, and European Tour. Manal has managed ticketing for large-scale events like The Hundred and the London 2012 Olympics. Renowned for her expertise in ticketing innovation and customer experience, she is a recognized leader in the sports ticketing industry.
The Athletic
MODERATOR Adam Leventhal joined The Athletic in July 2019 after nearly 30 years as a TV presenter and broadcaster at Sky Sports News. Since then, he has won multiple awards for his journalism, including the SJA Audio Documentary Award in 2022 and 2023, and the FWA European Sports Writer of the Year in 2024. Adam covers both global and domestic stories and hosts online features and podcasts, continuing to make an impact in the sports media industry.
GirlsontheBall is a digital media platform founded by Sophie Downey and Rachel O’Sullivan, dedicated to women’s football. With 12+ years of experience and over 1,000 games covered, they’ve collaborated with brands like Nike, The Guardian, and UEFA. Known for award-winning reporting, GOTB covers top leagues in the UK, Ireland, and international tournaments through articles, photography, podcasts, and social media. Their new podcast, Extra-Time with GirlsontheBall, offers weekly insights into the women’s game.
CTO, Urban Zoo
SPEAKER Martin Dunford is the CTO of Urban Zoo, whose Gamechanger platform powers digital solutions for over 65 football clubs, federations, and rights holders in the UK. With 15+ years of experience in digital technology, Martin is a leading expert in ticketing integrations, offering technological counsel to Premier League clubs and major sporting venues.
Urban Zoo Gamechanger®, HID and TicketCo are valued partners for the event at Emirates Stadium. urban Zoo enhances fan engagement through innovative solutions, HID ensures secure and seamless access control, and TicketCo provides cutting-edge ticketing technology to elevate the overall event experience. Together, we are shaping the future of event management.
