Carl-Erik Michalsen Moberg
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May 21, 2024

Are you a CEO of a Football Club? Here are 5 reasons why you should invite the Ticketing Manager to the decision table

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In the dynamic world of football, every decision can have far-reaching impacts both on and off the field. As CEO, your vision drives your clubs towards success, but realising that vision requires the collective effort of your entire team. One key player in this scenario is often the unsung hero: the Ticketing Manager.

Why, you might ask, should the Ticketing Manager have a seat at the decision-making table? Here are 5 compelling reasons:

Revenue Insights: Tapping into Critical Sales Data

Ticket sales remain one of the primary sources of revenue for football clubs. The Ticketing Manager holds critical insights into sales trends, fan engagement levels, and pricing strategies that can influence financial decisions and marketing strategies.

Enhancing Fan Experience and Engagement

Ticketing is at the heart of fan experience. A Ticketing Manager understands the nuances of what fans need and desire, from the buying process to the game day experience. Their insights can shape strategies to enhance fan engagement, loyalty, and ultimately, the club's brand.

Leveraging Data-Driven Decisions

In today's digital age, data is king. Ticketing Managers oversee a goldmine of data, from demographic information to buying patterns. This data can inform broader club strategies, from merchandising to digital content and beyond, ensuring decisions are backed by solid evidence.

Crisis Management and Adaptability

In times of crisis, such as the pandemic, Ticketing Managers have been on the front lines, adapting to changing regulations and ensuring fans can safely return to stadiums. Their ability to pivot and innovate is invaluable in navigating uncertainties.

Integrating Advanced Technologies

With advancements in technology, the ticketing process has evolved. Ticketing Managers are well-versed in the latest technologies, from mobile ticketing to Near-Field Communication (NFC), and can guide the integration of these technologies to improve efficiency, security, and fan experience.

Inclusion of the Ticketing Manager in strategic decisions not only enriches the decision-making process with critical insights and data but also fosters a culture of inclusivity and respect, where every team member's contribution is valued. It underscores the message that success is a team sport, not just on the field, but in every aspect of your club's operation.

Let's embrace the wealth of knowledge and perspective that Ticketing Managers bring to the table. Their insights are not just about selling tickets; they are about building a winning experience for everyone involved with the club.

Together, you score.

Feel free to connect with me on LinkedIn for further discussions and networking opportunities!

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