A Historic Club with Modern Needs
Bohemian Football Club, or Bohemians, is one of Ireland’s most historic football clubs, founded in 1890 and operating as a 100% member-owned club. Playing at Dalymount Park in Dublin, often referred to as the ‘Home of Irish Football,’ the club prides itself on a strong community connection and a fan-first approach.
As demand for match tickets grew, Bohemians needed a solution that could modernise their ticketing operations, streamline sales, and improve the fan experience—all while respecting their unique member-driven structure. That’s where TicketCo came in.
The Challenge: Finding the Right Ticketing Partner
Before moving to TicketCo, Bohemians wanted solutions to the following operational challenges:
- Manual processes: Managing standing orders for season ticket payments was time-consuming and inefficient.
- Lack of upselling options: The club wanted the ability to sell additional products, such as merchandise or hospitality, alongside tickets.
- Limited digital capabilities: Bohemians wanted a modern, user-friendly design and functionality.
- Scalability concerns: As a club with increasing demand, they needed a system that could scale with their ambitions.
TicketCo Powers Continued Growth as Irish Football Enjoys Record Ticket Sales
The Solution: A Seamless Transition to TicketCo
After evaluating several providers, Bohemians chose TicketCo due to its modern, flexible, and fan-friendly approach. The transition process involved careful planning, with the club emphasising clear communication internally and externally to ensure a smooth migration.
Key benefits of TicketCo’s platform for Bohemians:
- Fully digital season ticket subscriptions: The club successfully migrated 700+ standing order season ticket holders to TicketCo’s subscription model, saving time and improving efficiency.
- Upselling opportunities: The ability to offer additional products at checkout is set to be a game-changer for Bohemians’ revenue strategy.
- A modern, intuitive platform: TicketCo’s sleek and accessible design has enhanced the ticket-buying experience for fans.
- Ongoing innovation: TicketCo has worked closely with Bohemians to adapt and refine the platform based on club-specific needs.
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The Impact: A Better Experience for Fans and Staff
Since implementing TicketCo, Bohemians have significantly improved their ticketing operations:
- Increased efficiency: Automating processes like season ticket payments has freed up valuable resources.
- Enhanced fan engagement: The modern, mobile-first ticketing experience has made purchasing easier and more intuitive for supporters.
- Greater control: The club now has access to valuable data insights that help them optimise sales and marketing strategies.
- Seamless matchday operations: Digital ticketing has improved entry flows, reducing queues and enhancing the overall matchday experience.
The Future: Continuous Innovation
Bohemians see TicketCo as more than just a ticketing provider—it’s a strategic partner in their long-term growth. Looking ahead, the club is eager to explore further innovations, including loyalty programs and deeper integrations to improve fan engagement and matchday revenue.
Jimmy Dignam, Head of Operations at Bohemians, sums up the partnership:
“What’s impressed us most about TicketCo is their ability to listen and adapt to our needs. They’re not just a supplier—they’re a true partner. We’re excited about the possibilities ahead as we continue to grow together.”
Conclusion
For Bohemian FC, TicketCo has provided more than just a ticketing solution—it has delivered a future-proof system that enhances the fan experience while optimising club operations. As they continue to grow and push for success, TicketCo will be there every step of the way, ensuring that their ticketing and fan engagement remain world-class.
