Jul 9, 2024

NIFL Launch New Partnership with TicketCo

Photo: Regan McFarland, Marketing & Commercial Partnerships Officer and Alex Eagle, TicketCo

Alex and NIFL

9 July 2024 - TicketCo and Northern Ireland Football League joint press release

The Northern Ireland Football League (NIFL) are delighted to announce TicketCo as the league’s new Official Ticketing Partner.

With more than 150,000 events and 35 million tickets sold since its inception in 2012, TicketCo have quickly established themselves as a market-leading ticketing platform specialising in the sports industry. Operating in the UK, Ireland, Norway, and Sweden, TicketCo has strong ambitions to become the next market leader in Europe for digital ticketing.

The two year partnership was successfully launched at the Mervyn Brown Suite of the NIFL offices on Monday with an introduction from TicketCo to all the Sports Direct Premiership clubs.

Ian Forrester, NIFL Chief Commercial Officer said, “This partnership is a hugely positive step forward for the league, and we’re excited to see how we can grow together, both by supporting our member clubs and maximising ticket sales.”

“Our journey of growth as a league has been continually evolving and partnering with industry experts
such as TicketCo with their experience in ticketing and customer service in other leagues and sporting
competitions is invaluable to us; we look forward to learning from them to enhance the experience of NIFL for our supporters.”

David Kenny, VP of Sales UK & Ireland said, “We are extremely excited to be chosen as the Official Ticketing Partner of the NI Football League. Through this league agreement, we can offer preferential pricing and priority onboarding to every club in the league, and we look forward to a great partnership with the league and its member clubs.

“We deliver an easy and simple solution, with a digital-first customer journey that makes buying a ticket effortless. We also offer Google and Apple Wallet tickets, traditional options, and season ticket renewal campaigns with data transfer from previous systems.

“Our goal is to help the clubs increase their sales through a variety of products and benefits such as subscriptions, half and full season tickets, upselling opportunities like physical season ticket cards, merchandise, and the ability to promote special offers with bundles, promo codes, and discounts. These are only a few of the benefits we can offer, and I urge every NI Football League club to reach out to learn more about how we can deliver results for their club.”

Last season over 360,000 tickets were sold in the Sports Direct Premiership last season as attendances in the league reached record highs and continue to grow across all NIFL competitions, as the excitement continues to build ahead of the new season returning on the weekend of Saturday 10 August 2024.

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Feel free to reach out to David Kenny, TicketCo's Vice President of Sales for the UK and Ireland, and Greenfield Sales expert, at david.kenny@ticketco.net for any inquiries or further information.

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