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Press Release from The Professional Norwegian Football League (NTF) and TicketCo
Five years after signing their first agreement for a unified ticketing system, The Professional Norwegian Football League (NTF) and TicketCo have renewed their collaboration. Simultaneously, the partnership has been expanded, and TicketCo will now assume an official commercial role as the official supplier for the Eliteserien.
TicketCo has been the unified ticketing provider for clubs in the Eliteserien and OBOS-ligaen for the past five years. Now, the collaboration has been extended for another four years. Additionally, TicketCo has signed a parallel agreement with NTF to officially supply the two top leagues in Norwegian football.
“With the clubs in the Eliteserien and OBOS-ligaen as key partners, we have developed TicketCo into a tailor-made ticketing solution for Norwegian football over the past two years. Now, we are ready to take our product even further. In Q1 next year, we will launch a brand-new customer journey on TicketCo, making it the best ticketing system in the world for football clubs,” said TicketCo’s CEO, Carl-Erik Michalsen Moberg.
Photo: CEO, Carl-Erik Moberg and VD, Dag-Frode Algeroy at TicketCo
“This new customer journey has been developed in close collaboration with top-tier clubs in and outside Norway. It was recently showcased to Brann and Bodø/Glimt, receiving enthusiastic applause. The solution enables clubs to create their own tailored customer journey and facilitates significant upselling opportunities. This system will be available to all NTF clubs free of charge before the start of the 2025 season,” Moberg added.
Renewed partnership
The renewed partnership includes both commercial and technological elements. TicketCo will now play a more prominent role as an official supplier, while clubs gain access to valuable new sales tools through the enhanced customer journey. This solution will be presented to both Norwegian and international TicketCo users at the Emirates Stadium in London in late January.
“The annual ticket volume for NTF is currently over two million, and during the 2025 season, we will sell the ten millionth ticket for the Eliteserien and OBOS-ligaen through TicketCo. At the same time, we are experiencing significant growth outside Norway. We believe this success results from our focus on football over the last three years, and we look forward to four more years of collaboration with one of Europe’s most innovative and forward-thinking leagues,” Moberg said.
NTF is equally optimistic about the next phase of the partnership.
“We are very pleased to continue our collaboration with TicketCo. Their innovative solutions have made the clubs’ ticketing systems easier and more user-friendly for the audience. Continuing with this system ensures that clubs in the Eliteserien and OBOS-ligaen can continue offering a first-class service. We look forward to further developing this partnership and are excited about what we can achieve together in the future,” said Jens Haugland, CEO of NTF.
About The Professional Norwegian Football League (NTF):
NTF is the interest organisation for clubs in the Eliteserien and OBOS-ligaen, the two top tiers of Norwegian football. The organisation works to strengthen clubs both sportingly and financially, while promoting Norwegian top-tier football nationally and internationally.
