Carl-Erik Michalsen Moberg
Mar 27, 2023

Premium seating, hospitality and how the world of ticketing is constantly changing


Meet Chris Parkinson, Head of Ticketing

Burnley are one of the best supported sides in English football per capita, with average attendances of 20,000 in a town of approximately 73,000 inhabitants.

This season The Clarets are flying high at the top of the Championship table after having been relegated last season, and they are now planning next season at Turf Moor without knowing for sure what product they are selling or which league they will be playing in.

How is this uncertainty affecting the ticketing department at the club, and how is it impacting their season ticket sales?

Burnley FC’s Head of Ticketing, Chris Parkinson, spent almost 7 years at Yorkshire County Cricket Club as Customer Operations Executive, Sales Executive, and finally Ticket Office Manager before joining Burnley as head of their ticketing department in 2022.

In this episode of, Chris Parkinson explains the fundamental differences between ticket sales for cricket versus football, and why football is a unique product ticketing wise.

He also shares his thoughts about NFC ticketing, why secure reselling options for season tickets is needed within football, and how dynamic pricing may be a challenge for football clubs and fans moving forward.


Bonus episode banner_900x

From East Lancashire derbies to the Premier League

This season, the most precious matchday ticket for an average Burnley FC supporter was the Cotton Mills derby fixture against Blackburn Rovers. For next season Premier League matches are likely to be back at Turf Moor, and the demand for tickets will rocket.

In this bonus episode of, Burnley FC’s Head of Ticketing, Chris Parkinson, gives his best advice on what to do and what to avoid if you’re a Clarets fan looking for a ticket.

He also gives us an introduction to The Hive, Burnley’s great initiative to those looking to start a career in the sports industry. is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.
The podcast was recorded on 15 February 2023.

Get the latest news and insights straight to your inbox