Carl-Erik Michalsen Moberg
Mar 27, 2023

The man who introduced a Netflix subscription model to football season tickets

New call-to-actionMeet Mikkel Bjerre, Ticketing and Customer Service Manager at F.C Copenhagen

As the cost of living crisis escalates, the traditional season ticket sales within football is under immense pressure.

How can football clubs find new ways of selling season tickets to their most loyal fans when a lot of these fans are stressed financially and maybe can not afford a full year’s payment in one go?

MIKKEL BJERRE FC COPENHAGEN 300X300Mikkel Bjerre, F.C Copenhagen

Subscription models are one possible solution to this challenge, and the Danish top tier club FC Copenhagen introduced this payment model to their fans with great success as early as back in 2018.

But the idea didn’t start there. It actually started already back in 2012-13 when F.C Copenhagen’s Ticketing and Customer Service Manager since 2015, Mikkel Bjerre, was Project Coordinator at his first football club - Randers FC.

In this episode of, Mikkel Bjerre reveals his thoughts about ticket sales in general and season ticket sales in particular. He also shares how subscriptions have worked out for The Lions at their home turf Parken Stadium in Copenhagen, and explains why data should be the backbone of every decision within a ticketing department.

The podcast was recorded on 15 February 2023.

Bonus episode banner_900x

How to get tickets to FC Copenhagen matches at Parken Stadium

Even though the capacity at Parken Stadium exceeds 38,000, it can be tricky to get hold of tickets for FC Copenhagen’s home fixtures. So what can you do to improve your chances?

In this bonus episode of, FC Copenhagen’s Ticketing and Customer Service Manager, Mikkel Bjerre, gives his best advice on what to do and what to avoid if you’re a FC Copenhagen fan looking for a matchday ticket.

Is there a secret backdoor to the ticketing office at Parken Stadium? Mikkel has the answer, and if you listen in you will have it too. is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.


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