TicketCo enters the UK cricket market with Northamptonshire CCC

In order to ease the customer journey, move to digital sales and achieve upselling opportunities, Northamptonshire County Cricket Club have entered an agreement with TicketCo as their new ticketing partner.

The agreement includes match day sales as well as season ticket sales, and the club’s 2023 season tickets have already been put on sale. In addition to this, the partnership also covers non-matchday events, starting with the ‘Chris Moyles ‘90s Hangover’ set for The County Ground Northampton Friday 19 May 2023.

“We’re really excited to get started with TicketCo for the 2023 season”, said Daniel Vernon, Northamptonshire County Cricket Club Commercial Manager.

“As a club we’re really keen to ensure that our supporters have a smooth ticketing journey and coming down to The County Ground is as easy as possible. We feel TicketCo will be able to help us to achieve that”.

“The TicketCo team have been great so far and we very much look forward to working with them and seeing them at The County Ground next season”.

Lower costs and better control

Besides a smooth customer journey, digital tickets (with paper tickets still available for those who prefer that) and great upselling opportunities, the move to TicketCo provides Northamptonshire County Cricket Club with valuable customer data that they will utilise for CRM and marketing campaigns. It also lowers the club’s operational costs and makes them easier to monitor. 

Only one click away 

Carl-Erik Michalsen Moberg, CEO of TicketCo, said: “We are delighted to be the new ticketing supplier for such a great club in Northamptonshire CCC. We hope that both the club and their supporters will be pleased with what we have to offer.”

“At TicketCo, we have huge ambitions within the sports segment in general and cricket in particular. Our platform is developed with user friendliness in mind, and our ultimate goal is that everything the club or the ticket buyer needs should be only one click away.”

“For a company with a ten-year history, it is overwhelming to sign up with a club of Northamptonshire CCC’s age and history. We will do our utmost to honour the trust that we have been shown.”

TicketCo will also be joining Northamptonshire County Cricket Club’s partner base, with access to the 1878 Business Club and networking events.