Carl-Erik Michalsen Moberg
Jul 3, 2023

Tremendous networking opportunities for ticketing pros

England Netball is the national body which oversees, promotes, and manages netball in England. They are responsible for the England national netball team, The Vitality Roses, and oversees several programs running from junior to development level as well as the Roses National Academy for aspiring athletes under the age of 20. England Netball has more than 114,000 affiliated members, and more than 200,000 women and girls plays the sport every week.

The ticketing operations at England Netball are being run by Samuel Boyden. He started his ticketing career as Ticket Office Supervisor at the rugby club Bradford Bulls in 2012 before he progressed to Emirates Old Trafford and Lancashire Cricket Club as their Ticketing Service Manager in 2017. He left this position in 2021. 

Since then, Samuel has been at England Netball as their Ticketing Manager. He has also done freelance work as a Ticketing Consultant at the Rugby League World Cup 2021, The Hundred, and Birmingham 2022 Commonwealth Games. He is an experienced Ticketing Manager with a demonstrated history of working in the sports industry, and a strong support professional.

In this episode of, Samuel takes us through his career. As we navigate the challenges brought about by the pandemic, Samuel opens up about the lessons learned and shares valuable insights from his various consulting roles. Notably, his experiences from the Commonwealth Games in Birmingham, the Rugby League World Cup 2021, and the England and Wales Cricket Board's The Hundred have given him a unique perspective on providing technical services and running an efficient box office. You're assured to gain invaluable expertise on the resilience and adaptability of the ticketing industry.
Lastly, we shift gears and focus on the UK’s ticketing industry. Samuel taps into the essential skill of networking, sharing about his interactions with other industry professionals. We discuss the scale of ticketing operations across the UK compared to other sports and how England Netball collaborates with different venues to host their games. Stick around till the end as Samuel divulges his match day rituals and leaves us with three fundamental takeaways for anyone navigating the ticketing industry. A conversation that's sure to leave you with a wealth of knowledge on sports ticketing!

Bonus episode banner_900xYou will never be bored

Netball is an exciting, fast, and skillful game of fair contest, where two teams of seven players each strive to keep or gain possession of the ball.

The team with the ball, through running, jumping, throwing, and catching, attempts to move the ball into its goal circle from where a goal may be scored, while the opposing team uses defensive movements and strategies to prevent this and to gain possession. The team with the greater number of goals is the winner of the match.

This may sound like basketball, but it’s not. The rules, the equipment, and the team numbers are different, there is no dribbling, and no running with the ball. 7 players, ball passed within 3 seconds, ball & basket slightly smaller, no backboard, players designated to certain areas.

Netball is a fast-growing sport that is fun to play and fun to watch, and in this bonus episode of Samuel Boyden, Ticketing Manager at England Netball, explains why your next match should be a netball match.


The episode was recorded on 31 May 2023. is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

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