Up the Town Wrexham
Listen to the episode here 👇
Meet Pete Wynne, Head of Tickets & Memberships at Wrexham AFC
When Hollywood superstars Ryan Reynolds and Rob McElhenney bought one of the world’s oldest professional football clubs - Wrexham AFC - for the modest sum of $2.5 million in 2020, the average number of attendees at the club’s home matches at Racecourse Ground was between 3 and 4,000.
Three years later The Red Dragons sell out their home fixtures in minutes even though they are still stuck in the National League - the fifth tier of the British football pyramid. Due to high demand they have also been forced to pause all new domestic memberships, one of many unexpected effects of having succeeded in building a brand with massive local appeal and a global outreach.
A one man show
The ticketing and membership operations at Wrexham AFC are being run by one single employee. Peter Wynne describes himself as a failed footballer and part time musician with a background that includes building tipis for festivals and events all across the UK. Today he is single handedly responsible for ticket volumes stronger than a lot of clubs 2 or 3 league levels up are able to produce.
In this episode of TicketingPodcast.com, Pete Wynne gives us a unique behind the scenes report from what has rapidly become one of the world's strongest authentic feelgood sports brands.
He explains why it was necessary for Wrexham to take a step back and re-introduce print-at-home tickets when the interest for tickets exploded, and how digital away tickets will revolutionise ticketing operations all across the British leagues once they exist.
Welcome to Wrexham (if you manage to get hold of a ticket)
Wrexham AFC had to stop selling memberships when their number of memberships exceeded the number of seats at Racecourse Ground. So how can you get tickets to watch The Red Dragons?
In this bonus episode of TicketingPodcast.com, Wrexham AFC’s Head of Tickets & Memberships, Pete Wynne, explains how international fans still can get hold of tickets through the club’s membership scheme..
He also gives us a unique behind the scenes report from what has rapidly become one of the world's strongest authentic feelgood sports brands since Hollywood superstars Ryan Reynolds and Rob McElhenney bought the club.
TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg
The podcast was recorded on 23 February 2023.