Season 4 of TicketingPodcast.com is here, and we're kickstarting the new season with a deep dive into men’s and women’s football at SK Brann—just in time for their women’s team's Champions League quarter-final matches against Barcelona on the 20th and 28th of March.
With passionately dedicated fans, the largest attendance in Norway, and European success for both their men’s and women’s teams, SK Brann is ablaze at the start of their 2024 season. Norwegian football is enjoying a renaissance, with ticket sales soaring to new heights, and SK Brann experiencing a tangible FOMO effect among their supporters.
Mads Liabø, the Marketing Manager at SK Brann, is at the forefront of this excitement, leading their marketing, ticket sales, and ticketing operations. In this episode of TicketingPodcast.com, he shares his insights on ticket sales strategies for season tickets and delves into the subtleties of marketing men’s versus women’s football matches.
He also reveals what new ticketing features he hopes will materialise in the future and candidly discusses which features he believes should have never been implemented.
Tune in for 25 minutes of great vibes and invaluable insights for anyone involved in the marketing or ticketing aspect of men’s or women’s football.