In this TicketingPodcast.com episode, Daniel offers us a glimpse into the operational heartbeat of the Welsh Rugby Union and the array of spectacular events that light up the stadium. Attracting over 1.3 million visitors annually, Principality Stadium stands tall among Europe's elite not only in scale but also in popularity.
The WRU, with an astounding 99.5% digital ticketing rate, has revolutionised event entry at the stadium—a story of transformation that Daniel unfolds in his talk with our host, Carl-Erik Michalsen Moberg, CEO of TicketCo.
Daniel also unveils how the WRU manages seamless matchday operations with a lean team and how leveraging customer data enhance engagement before and during events, funnelling fans to the WRU app for a rich interactive experience.