As the cost of living crisis escalates, the traditional season ticket sales within football is under immense pressure.
Subscription models are one possible solution to this challenge, and the Danish top tier club FC Copenhagen introduced this payment model to their fans with great success as early as back in 2018.
But the idea didn’t start there. It actually started already back in 2012-13 when F.C Copenhagen’s Ticketing and Customer Service Manager since 2015, Mikkel Bjerre, was Project Coordinator at his first football club - Randers FC.
In this episode of TicketingPodcast.com, Mikkel Bjerre reveals his thoughts about ticket sales in general and season ticket sales in particular. He also shares how subscriptions have worked out for The Lions at their home turf Parken Stadium in Copenhagen, and explains why data should be the backbone of every decision within a ticketing department.