Brand guidelines

Our brand guidelines is a strategic platform that encourages employees, customers and suppliers to take part in and use TicketCo’s visual identity.

Brand guidelines

Our brand guidelines is a strategic platform that encourages employees, customers and suppliers to take part in and use TicketCo’s visual identity.

Company logo

In most cases we use the one you see right here. However, in a few cases we use alternate versions. If it’s scaled down we exclude the tagline (if you can’t read it, skip it). If it’s on a colored background, we use a white version.

Just remember to give it some space. That is, don’t put anything closer to it than about half the logos height.

Product logos

Here are our product logos. Same goes for these ones: give it some space.

App logos

Use our icons when you mention specific apps.

Colours

Our primary colours.

R

Yellow (primary)

Hex: #ffd200
RGB: 255-210-0

R

Blue (secondary)

Hex: #0088CC
RGB: 0-136-204

R

Light grey

Hex: #dcdcd2
RGB: 220-220-210

R

Dark grey

Hex: #999999
RGB: 153-153-153

R

"Black"

Hex: #333333
RGB: 51-51-51

Typography

Our primary font is Helvetica / Neue from the sans serif font family. As illustrated here, we use bold for headlines, medium for sub-headlines and regular for body text. The primary font should ideally always be used, with the exception when required to use system fonts, such as for external applications (MS Office, Google slides). Arial (bold, medium and regular) can replace Helvetica / Neue for TicketCo when needed.

Company logo – For print (CMYK)

Logo with tagline - squared
Logo with tagline - horizontal
Logo w/o tagline - squared
Logo w/o tagline - horizontal

Product logos – for screen (RBG)

Logo with tagline - squared
Logo with tagline - horizontal

App logos – For screen (RBG)

TicketCo Admin app
TicketCo Wallet app

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