Arts & culture ticketing and box office technology

Important considerations when choosing your ticketing system

Are you using a third party ticketing platform or an in-house solution for your arts and culture venues and events? The pros and cons for each are many, however for arts & culture organisations there are essential aspects that need to be looked at first and foremost: Ticket sales is about payments. If payments are easier, quicker and more available — you will sell more. For non-profits and culture organisations it is therefore vital to utilise a platform that allows this.

Pre-sell more

A ticket buyer should be able to buy their venue membership and give donations in the same purchase process as their ticket, as well as food, drinks and merchandise and anything else that can be pre-sold and available for collection on-site.

Sell more during the intervals

Do not limit the number of tills by hardware — today you can utilise an unlimited number of hand held card readers to reduce queues and take more payments. These card readers are also much faster in processing payments than the traditional card machines.

Analyse your audience to customise pre-sales

Look for card readers that are compatible with regular smartphones that scans the tickets and register the sale to each consumer. You can therefore generate full sales data for each customer and analyse what people in stalls purchase during the interval, versus people sitting in upper circle — use this data to know which products to offer as advance sales online; perhaps as a bundle or as a complement to the ticket purchase.

Cutting out the middleman

The more suppliers are being used for sales, the more it costs. Arts & culture organisations should therefore look at using one single complete sales tool for not only the ticket sales online, but also the sales at the door and also food and drink sales on-site.

Integration means more opportunities

A ticketing solution should not work in silo, but need to integrate all marketing and fundraising data in order to understand the customer journey, including how to convert browsers into buyers and utilise user data with results to improve customer relationship management.

Avoid long-term contracts

When choosing ticketing provider, be careful not to get stuck in a long term contract with fixed fees as there are often hidden ones. And you would not want to invest thousands of pounds and be locked for a whole year when the ticketing technology space is developing so quickly and getting both cheaper and with more advanced features. It’s easy to find a provider that offers both online and offline sales services that require close to no hardware (and even offer it for free) and only charge you a small percentage per transaction, no hidden fees and without any contracts.

Learn more how TicketCo is the ultimate sales tool
for any kind of arts & culture event:

Theatre Venues

Streamlining ticketing, seating plans, memberships, gift cards and box office operations

Shows and Gigs

Maximising sales and giving your audience a great customer journey that they will love.

Touring Shows

The tools you need to manage multiple events and venues without any extra effort.

Attractions

Helping you scale ticket sales and reduce costs for attraction venues.

LET US HELP YOUR BUSINESS TOO:

Contact us

Get inspired

TicketCo as an audience management tool

Photo by: Monkberry “Audience management is a massive task for talk shows, and the discovery of TicketCo has made life extremely easier for us,” said Jostein Myren, Production Coordinator of the Skavlan talk show. If you click on the video snippet at the front of...

Matilda The Musical success in Leeds

“I was very impressed by TicketCo, certainly the best thing out there following a great deal of research into other companies” says Steve Hackshaw, Assistant Head Teacher at Ralph Thoresby School, Leeds. Every year at the Ralph Thoresby School the pupils prepare a big...

Culture Festival Without the Paper Chaos

"TicketCo is an excellent solution for voluntary work in the cultural sector", says Birgit Karbo from Bergen municipality in Norway. On October 28th, Åsane Kulturfest, a cultural festival celebrated over ten days, commences. The festival is organised in collaboration...

A ticketing system without any investment costs

"If we were to choose another ticketing system I would have had to ask the board for money to fund the upfront costs. The cost of using TicketCo was so low and I got a free card reader. I could make that decision myself", states Alexander Halland. His venue started...