10 Steps To Streaming Success

With mass gatherings unfeasible for the unforeseeable future, event production is taking on new guises and finding new ways of reaching out. Live and on-demand pay-per-view (PPV) events have kicked off across the event industry, maintaining the strong relationships between Arts & Culture and the audience and generating valuable revenue streams in times of dried out box offices.

TicketCo was the first full service ticketing and payments platform to provide a fully integrated streaming solution, and TicketCo Media Services has received a remarkable reception across theatre, arts and culture in the UK and beyond. With Wise Children and a few other innovators and early adopters paving the way, live and on-demand pay-per-view events are now booming across the theatre industry.

To simplify the usage of TicketCo Media Services, our Customer Success Agents Jessica Goodfellow and Darren Connaughton have joined forces with Wise Children’s Technical Director Simon Baker (who recently was acclaimed the 2021 The Stage Awards achievement in technical theatre) to produce a complete support document for TicketCo Media Services. This job is now done, and today we are launching this highly sought-after package.

TicketCo Media Service’s 10 steps to Streaming Success covers this content:

  • Introduction & event details
  • Ticket types
  • Branding & marketing tools
  • Reporting
  • Connecting the broadcast in TicketCo Media Services
  • Production: hardware & software
  • Production: key concepts
  • Production: optimising with OBS Studio
  • Stream health
  • Box Office enquiries & final comments

Webinar: How theatres can succeed with pay-per-view events

Digital pay-per-view events is a great remedy for theatres who are eager to reconnect with their audience during the pandemic. But what is the success recipe?

Where do you start, and what do you need to take into consideration if you want to go digital?


Fill in the form to access the free webinar:

Major event industry research reveals ticket buyers’ appetite to pay for online content

Are you planning a digital event? Download the 72 page report with lots of valuable findings here.

Digital shows delivered behind an online paywall perform stronger than free content. This is one of numerous insights discovered in a comprehensive survey that just has been released.


The report recommends pricing of digital products based on existing insights and knowledge acquisition from the international market, in relation to similar digital products, target groups, digital packages and content.

Written by Tom Rasmussen

Chief Communication Officer at TicketCo. Experienced public relations adviser and strategic narrativ creator with a broad background as promotor, manager and producer from the arts and entertainment industry. Also background from publishing and public administration. Hibernating novelist and retired drummer.

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