3 reasons to start broadcasting (and 6 reasons to choose TicketCo Media Services as your broadcasting platform)

by | Dec 16, 2020

With London moving into Tier 3 today, it is clear to everyone that Covid-19 is far from being over despite the recent start of the vaccination programme.

For theatres across UK, digital pay-per-view events have been a possible way to deal with the pandemic during these difficult times. Some theatres have jumped into the digital space, while others have been more hesitant to enter this new arena.

Now is the time to make the move for those who have stood still so far, and here are 3 reasons why.

#1: There is a huge audience out there

Some 84% of the British live audience are interested in consuming culture online, and half of them are willing to pay for it. This is one of the key findings in Indigo’s National Audience Research – Act 2, which was published earlier this year.

62% of the 103K respondents to the survey have already experienced culture online, and a large majority of them were new to the concept when Covid-19 occurred. This means that there is a huge digital friendly audience out there, ready to consume what you are offering, and ready to pay for it.

Read more about Indigo’s National Audience Research – Act 2 here

#2: Reaching ‘the others’ through streaming

Pay-per-view events is an obvious way to generate revenue and to maintain your relationship with your core audience during lockdown, but it is also a great way to reach a wider audience than you normally do.

The Norwegian organiser Riksscenen, which is a national institution designated to present folk dance and folk music, suddenly found themselves engaging a much wider audience after they started to stream some of their events earlier this year.

Read more about Riksscenen and their streaming experiences here

#3: Exceeding the physical box office capacity

And then of course it is the ticket sales per se, and nothing illustrates this topic better than Wise Children’s very successful production of Romantics Anonymous at the iconic Bristol Old Vic in October.

Despite UK being in a lockdown, the theatre company decided to stage a full scale musical production and to broadcast the five shows as pay-per-view events. In a Covid-19 free world, these shows would have been able to host a maximum of 2,700 people. By reaching out to a global online audience, Wise Children sold more than 11,000 individual streaming passes to the five shows.

Read more about Wise Children’s streaming success here

And now: 6 reasons to choose TicketCo Media Services as your broadcasting platform

So, there you are. Going digital may seem like an innovative thing to do, and as it often is with these sort of initiatives, they may seem scary for those who are not in the forefront of the technological adaption. When you have more questions than answers, it is fair to be unsure or even scared.

So what are the answers?

The first answer is of course to go digital despite your fear. Streaming is no longer a space reserved for the innovators. It is a space for everyone. We have created TicketCo Media Services with user friendliness as one of our key objectives, and we are proud to provide a service that is dead easy to use.

Here are the reasons for choosing TicketCo Media Services:

#B1: Partnering with Spektrix for better CRM integrations

For Spektrix users, choosing the right broadcasting partner has never been easier. Earlier this month we integrated with Spektrix to be able to offer theatres that are new to streaming smooth, digital pay-per-view events while keeping their audience data up to date in their existing powerful CRM.

The Spektrix and TicketCo Media Services partnership offers a seamless API integration between the two systems, and it enables Spektrix users to utilise TicketCo Media Services without any loss of processed data or duplicate registrations for ticket buyers.

Read more about the TicketCo Media Services/Spektrix integration here

#B2: We’ll have you up and running in no time

Self service is one of the key principles at TicketCo, and our broadcasting solution is no exception. To utilise TicketCo Media Services you need to register as a customer, and this can be done through our contact page that you will find here. Then you are good to go.

You can also read more about TicketCo Media Services and request an account through the designated landing page, which can be found here.

#B3: No mumbo jumbo or short cuts

When something is too good to be true, it normally is. So how is it that the Spektrix API integration was developed in record time? How many unfortunate short cuts were necessary to achieve this?

The correct answer to this blunt question is that no short cuts were made, whatsoever. The integration is rock solid, and the reason for the quick launch was simply that a more or less identical API integration was laying ready at TicketCo’s development department when the need for a Spektrix integration appeared. This was made for another CRM system within another segment and another market, and the time it took to develop this integration was not fast at all. It engaged TicketCo’s R&D team for months, and is equally solid.

#B4: No up-front cost and a pay-as-you-go price plan

There are no sign up costs or other up-front costs related to utilising TicketCo Media Services, and the price plan is strictly pay-as-you-go based. This means that there is no reason NOT to sign up, even if you don’t have an immediate need or plans to start streaming.

By signing up and learning how to use TicketCo Media Services, you will have a HD quality easy to use broadcasting system in your back pocket the day the need appears.

#B5: User friendliness

Studies of user habits clearly demonstrate it is critical that companies that distribute their valuable content online must meet the high demands of the modern-day consumer for a smooth user experience. Digital audiences will not accept a slow, confusing, or fragmented service. They expect instant access and an easy user experience at the touch of a button.

A recent Nielsen Total Audience Report into the importance of video streaming attributes revealed a platform’s ease of use were of greater value to the customer than the availability of content and playback quality. The importance of user friendliness was recently addressed by TicketCo’s CSO Carl-Erik Moberg in a guest article in Access All Areas which can be read here.

Event organisers who are expecting their audience to buy access to an online broadcast of a show or performance have to consider how the customer journey looks from payment to viewing. TicketCo Media Services can be viewed in full HD quality on any device that the viewer opts to use, including Apple TV, Android TV or Fire TV app. We call it pay per view made easy.

#B6: Safety

And then of course there is safety, which is an utmost important topic for any organiser – big or small.

Let’s start with URL sharing, which is a massive problem for a lot of our competitors and why many of them hold back the distribution of their stream URLs until just before the show starts. The reason for this of course to prevent the ticket buyers from sharing, as there are no verification system in their set-up that prevents several entries through the same URL.

TicketCo Media Services is built on the top of the TicketCo event payments platform, and it utilises TicketCo’s verification features. This way each URL is only valid for one log-in at the time, effectively blocking sharing and securing the organiser’s revenue.

Venues are closed. But the internet is always open. And via TicketCo Media Services you can broadline performances to your audience effectively.

The definitive guide for theatres to live stream shows

The absolute best, most up-to-date, definitive guide for theatres to learn how to live stream theatre productions to their audience.


The goal of this guide is to provide the absolute best, most up-to-date, definitive guide for theatres and production companies to learn how to live stream shows to their audience as part of their integrated approach to sales and marketing.

Written by Tom Rasmussen

Chief Communication Officer at TicketCo. Experienced public relations adviser and strategic narrativ creator with a broad background as promotor, manager and producer from the arts and entertainment industry. Also background from publishing and public administration. Hibernating novelist and retired drummer.



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