A revolutionised season ticket
TicketCo’s solution for season tickets offers brand new opportunities for organisers.
Three of the main challenges are now resolved; increase of revenue, reduced costs and improved customer experience.
The traditional season ticket is a physical RFID card in plastic, printed by the organiser or by the organisers ticketing provider. The RFID cards have a high price per card, and if you have several categories and designs on them, it will be a substantial cost for the organiser.
TicketCo has now revolutionised the traditional season ticket by making it digital
“When the seasonal ticket is completely digital, the purchase is reduced to a minimum requirement, and the organiser can easily choose to improve the cost or reinvest all or part of the amount in targeted sales and marketing activities to work on increasing the volume of sales for the season tickets”, says Dag Frode Algerøy, Country Manager for Norway in TicketCo.
Flexible content – Custom season tickets
- Traditional season tickets with all home matches during a season
- Half year season ticket
- Summer package
- The Big 4 (which could be the four most attractive matches, which can be complemented by two less attractive matches that you can have as a “free” bonus in the package)
“Overall, this gives the organiser the opportunity to maximise the seasonal ticket sales and the digital age makes this a unique selling proposition especially towards the younger crowd”, states Algerøy.
The digital seasonal ticket increases the ease of use
Algerøy believes that “Events made easy cannot be simpler than this, whilst increasing the overall experience of the audience”. When the season ticket is due to be renewed, these elements are based on the importance of sporting success (or lack of success) and makes the organiser less dependent on results and price. “This is because of the customer-friendly handling of the seasonal ticket makes it easy for the customer to make the decision to renew their ticket”, says Algerøy.
Contact TicketCo and see how we can help you implement this at your sports club.
