Apple Pay: A quick and secure payment option
By Anders Johansen, TicketCo’s Digital Marketing Manager, and Apple fanatic.
In 2019, roughly 70% of all purchases within the TicketCo platform were made using smartphones. That was an increase of 20% compared to 2018. The transformation from ‘eCommerce’ to ‘mCommerce’ demands new payment options, and Apple Pay is an important offering.
What is Apple Pay?
Apple Pay is a mobile payment and digital wallet solution developed by Apple. It was first introduced in the UK in the summer of 2015, and allows the user to pay both online and in stores using an iPhone, iPad, Apple Watch, or a Mac. As a TicketCo organiser, you can accept Apple Pay for both online, and on the door, using an iZettle terminal.
Quick and easy to use
One of Apple’s mission statements is that they ‘believe in the simple, not the complex’. I think anyone within Apple’s ecosystem would agree that this is something they do very well. Apple Pay is no exception.
Having the option to use Apple Pay for online payments (in Safari) makes a substantial improvement of the customer journey. When making a purchase on an iPhone, the buyer simply selects Apple Pay and then double-clicks the side button to approve. While on a Mac, or an iPad, the user would confirm using Touch ID or Face ID.
This has several benefits. It results in a lower checkout abandonment, and it also gives you a better chance to build a long term relationship with first time customers.
“In my opinion, Apple Pay perfected mobile payments in many ways,” – Anders Johansen
If you are using the TicketCo’s app and an iZettle in your box office, the buyer can pay using their iPhone or an Apple Watch. The cashier can register the sale as usual, and the buyer would only have to click the side button twice (authenticate with Face ID on an iPhone) and hold the device near the card reader to pay.
It’s also very secure
Trust is crucial to achieve success with online sales, and security is important to build trust. All transactions made within the TicketCo platform are handled by PCI-certified technology, and all data is secured with SSL (secure socket layer) technology.
Apple made a clear statement in terms of security when they first introduced Apple Pay. A great example to illustrate this, is that Apple Pay doesn’t actually store any credit card info. Instead, it uses ‘tokenisation’ to store and verify your payment details. Without getting too technical, the method converts your card number, e.g. ‘1111-2222-3333-4444’ into avalue like ‘A1b2%3cdEf’. When a transaction is made, banks use this token to find out which card to charge. And if you’re unlucky enough to loose your phone, disabling Apple Pay is a lot easier than losing your credit card.
So there’s quite a few benefits of accepting Apple Pay. And the best part is that it’s also available for all our organisers by default, without any additional costs for you, or the ticket buyers.