Bonfire Night sales rocket with digital ticketing

by | Nov 3, 2021

Paper tickets are being thrown onto the bonfire this Guy Fawkes Night. They’re outdated, unnecessary and have lost their purpose in the modern, digital, age.

With Bonfire Night returning across the UK organisers are turning to digital ticketing to make their events more accessible and easier to run.

Here we outline four organisers who have partnered with TicketCo to ensure visitors start their night with a bang.

Simple ticketing

Among organisations providing online ticketing to visitors this weekend are Ealing Trailfinders Sports Club, Bedford Blues RFC, AFC Totton and Oxford Roundtable.

Digital ticketing cuts out redundant processes such as collection, postage and those dreaded admission queues. Instead, visitors are sent QR codes directly to their smartphone or tablet which can be scanned at entry points. Visitors can also print at home if they prefer.

Transforming your ticket office to digital might sound daunting, but it needn’t be. It’s simple, effective and helps you better plan for your evening.

READ MORE: Why your ticket office should consider going digital

Smooth sales process

The COVID-19 pandemic meant Oxford Roundtable was not able to host its popular Fireworks Night in 2020.

Packed with delicious food and drink stalls, plus attractions including a funfair and family tent, it’s easy to understand why the event is always well supported.

Sales for this year’s display have rocketed as locals snapped up tickets in advance of Friday night via TicketCo’s website and mobile app.

Joseph Garbett, Honorary Vice Chairman and Co-Fireworks Director of Oxford Roundtable, said: “Providing digital ticketing helps facilitate a smoother sales process end-to-end for our customers. One challenge we have is internet access across our 60-acre site when 15,000 people arrive.

“It’s a real challenge, but TicketCo’s fallback offline facility meant we felt confident taking more online sales.”

Instant ticket office

Transforming your ticket office to digital means customers can purchase tickets whenever and wherever they wish – even in the seconds leading up to the beginning of an event.

Chris Langston of Oxford Roundtable added: “This year is shaping up to be a Bonfire Night to remember, and we cannot wait to host people on Saturday evening.

“Due to last year’s cancellation, people were keen to get hold of tickets as soon as they went on sale. Selling tickets digitally means we are able to provide an instant ticket office to visitors so they can buy tickets whenever they wish.

“It also means we’re in full control of sales and can track important analytics instantly leading up to an event. Digital ticketing saves our time, cuts out postage costs and provides a smoother entry process.

“It’s a great asset to have for any event regardless of scale.”

No event too small

Providing a digital ticket office isn’t only for organisers on a large scale.

Joe Edwards, Global Key Account Manager at TicketCo Media Services, explained: “Several organisations have realised the simplicity of power of digital ticketing ahead of Bonfire Night this year.

“We are increasingly seeing event organisers of all sizes make the switch and leave old fashioned, laborious processes behind. Oxford Roundtable Fireworks Night is a prime example having converted to digital. We are looking forward to supporting numerous organisers on Bonfire Night this year and wish everyone a fun and safe weekend.”

Don’t miss out!

With Bonfire Night fast approaching, don’t miss out on the action!

Tickets for Bedford Blues and AFC Totton displays remain on sale and can be purchased via the TicketCo website or mobile app now.

To buy your tickets to Bedford Blues spectacular display, click here.

Further information about AFC Totton’s show and tickets can be found here.

Or if you’re local to Oxford and want to experience fireworks in the company of 20,000 others then click here.

Written by Shaun Reynolds

Communications advisor and expert storyteller with Fortitude Communications. A former news reporter and sports editor of five years across several UK regional titles. Experienced in photography and social media management with a passion for the outdoors.

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