Darlington Mowden Park plan for cashless future

by | Jul 21, 2021

Darlington Mowden Park is introducing cashless mobile phone technology to transform how fans buy tickets.

The National One Rugby Union club has partnered with TicketCo Media Services to launch the club’s first online ticketing platform.

Cashless stadium

Darlington Mowden Park signed a multi-year agreement as part of its ambition to become a cashless stadium. The cloud-based platform simplifies how fans buy tickets and enter the ground on matchdays.

It sends a QR code to supporters’ smartphones which are then scanned at turnstiles to gain entry. The platform will also be fully integrated with the club’s website and Facebook page.

“We’re really pleased to be working with TicketCo Media Services for the upcoming season,” said Danny Brown, operations manager at Darlington Mowden Park.

“This partnership will really help update our processes and make the matchday experience more straightforward for our supporters. Switching to an online ticketing platform will also help us towards our goal of becoming a cashless stadium, as well as reducing the cost of printed tickets.

“Over the last 18 months handling cash has become a thing of the past, so shifting to a cashless system is a big step forward for us as a club.”

Smooth matchday experience

Supporters of Darlington Mowden Park will also benefit from a better matchday experience.

Danny said: “We appreciate this is change for supporters, but it is designed to provide an improved supporter experience, gain a further understanding of our attendees, integrate into our other systems and help us drive the club’s growth commercially.”

Commercial growth

The platform will help the club increase its commercial revenue.

David Kenny, Head of Global Partnerships at TicketCo Media Services, said:

“We’re hugely proud to have partnered with DMP for the next three seasons. We are working closely with the club to use our modern cashless technology to enhance the fan experience and help Mowden grow commercially over the coming years.”

Written by Greig Box Turnbull

Experienced communications and strategic PR advisor, with a strong background in journalism and public relations. Founder of Fortitude Communications, director of Oxford City ice hockey club and Vice Chair of Oxford United in the Community. A former Daily Mirror journalist and Oxford United FC managing director.

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