Five ways to market your digital theatre production

by | Jun 16, 2021

Physical and digital theatre should be viewed as two separate entities to market by organisers.

They host different customers with different demands at different prices in separate environments. Marketing digital theatre can of course align with your physical customer strategy. But there are a few simple and effective tips to consider when exclusively promoting your live stream. This will help you grab the attention of virtual viewers and maximise revenue via streaming.

Simon Baker, technical director at Wise Children is a digital theatre expert. He was part of a team that successfully sold 11,000 individual streaming passes for Wise Children’s critically acclaimed Romantics Anonymous at Bristol Old Vic.

Here, Simon outlines his top five tips on how theatres can best market digital performances.


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Written by Shaun Reynolds

Communications advisor and expert storyteller with Fortitude Communications. A former news reporter and sports editor of five years across several UK regional titles. Experienced in photography and social media management with a passion for the outdoors.

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