Happy holidays from TicketCo

by | Dec 21, 2020

2020 is shortly coming to an end, and for most of us it probably can’t happen soon enough. It has been a year of great distress, and unfortunately 2021 will start where 2020 left off. But then, slowly but steadily, we will see light at the end of the tunnel. And when next year fades out, hopefully the future will be so bright that even Santa will need to wear shades.

This time last year, the event industry was unaware of the changes that were ahead. At TicketCo we were laying big plans for the year to come, and all across the event industry we experienced great optimism.

Then Covid-19 struck, and the world changed with it. At TicketCo we quickly decided to swim upstream rather than battening down our hatches and drifting downstream. We developed refund features with waiver and voucher solutions to help our organisers adapt and to keep valuable revenue. Then we turned to streaming.

With media technology powered by Amazon Web Services, the leading cloud technology provider, we have now built a world class pay-per-view live streaming and video on demand solution on the top of our well tested and robust TicketCo event payments platform. This enables organisers to monetise their digital content, and to do so with great ease. It also enables an extremely user friendly end user experience, where the ticket buyers can purchase their tickets from the organisers’ homepage or Facebook page and then watch the stream on their flat screen via Apple TV, Fire TV or Android TV.

At TicketCo we are fond of descriptive names, and we have named our new product TicketCo Media Services.

Two weeks ago we integrated with Spektrix, making it convenient for all Spektrix users to utilise TicketCo Media Services. We are also ready to integrate with other major CRM systems that are used within the event industry, and the simple reason why is to make it easy for our organisers to automatically gather all their customer data in one system. TicketCo is made by organisers for organisers, and we know the importance of both easy usability and complete customer data capture.

Despite the pandemic and the great distress it has caused, 2020 has been an exciting year at TicketCo. We have met the crisis with a new product that is actually a democratisation of media as we know it today, and we have gained the confirmation we hoped for from leading pilot customers such as the Southbank Centre, Royal Albert Hall and Birmingham Royal Ballet.

The Streaming Series featuring the NIHL National League ice hockey clubs Swindon Wildcats, Milton Keynes Lightning and Sheffield Steeldogs also showed that TicketCo Media Services is brilliant for sports. This pilot series was played behind closed doors under strict Covid-19 protocols and pay-per-view streamed with great success.

2020 proved that TicketCo Media Services is a brilliant tool for commercial digital outreach during lockdown.

Next year we are planning to conquer the world with TicketCo Media Services. We recently established a Dutch entity to facilitate a market expansion throughout the Euro zone, and we are currently establishing an entity in Delaware for a US introduction. Pilot customers within these markets are already in place.

We are well established in Norway, Sweden and UK, and we are ready to grow rapidly with TicketCo Media Services within these markets.

The pandemic will be defeated some time next year, but 2021 will start off where 2020 ends – with Covid-19 as a major blocker for traditional live events. At TicketCo we are pleased to declare TicketCo Media Services as a perfect remedy against this bitter fact, and we do hope that the event industry will make the upstream choice and trounce the pandemic by going digital.

We are here to help. And we wish everyone a peaceful and healthy festive season.

Written by Tom Rasmussen

Chief Communication Officer at TicketCo. Experienced public relations adviser and strategic narrativ creator with a broad background as promotor, manager and producer from the arts and entertainment industry. Also background from publishing and public administration. Hibernating novelist and retired drummer.

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