Hybrid events new normal for live shows

Jul 30, 2020

“Giving venues, artists and event organisers the power through technology to get out there and start bringing in revenue again – that is really what the whole TicketCo Media Services platform is built on,” said TicketCo Media Services Key Account Manager Paul Carey when interviewed by the English broadcast journalist, TV presenter, writer and filmmaker Steve Hargrave on Wednesday July 29th.

The backdrop for the interview was the present COVID-19 situation, with theatres throughout Britain now gradually re-opening, but with great uncertainty on when – if ever – things will be back to normal within the live events industry.

“My guess is late ‘21, more likely ‘22,” said Marc Geiger, until recently the head of music at WME and one of the founders of Lollapalooza, when he recently was asked when he expects concerts to return. Read this story here (External link).

When asked what the solution for the live event industry may be in such a situation, Paul Carey pointed out hybrid events with a combination of physical and virtual tickets available for the audience to choose whether to attend the venue or to bring the venue and the actual event into their own living room through pay-per-view live streaming.

The hybrid solution is going to be part of ‘the new normal’ as we see it. The Corona-virus has meant reduced capacity. So what do you do to pick up the rest of the revenue you’d normally been earning? Well, the solution is to go online and to live stream the event,” stated the TicketCo Media Services Key Account Manager.

You can view the whole ‘The future of the live event industry – Hybrid Events’ webinar below. Viewing time 22 minutes:

Enjoying webinars on hybrid events? Then don’t miss this one!

“A masterclass conversation on the subject of hybrid events by award-winning sound and video designer Simon Baker and experienced and creative UK TV and radio presenter Steve Hargrave.”

▶▶▶ Link to webinar


Written by Tom Rasmussen

Chief Communication Officer at TicketCo. Experienced public relations adviser and strategic narrativ creator with a broad background as promotor, manager and producer from the arts and entertainment industry. Also background from publishing and public administration. Hibernating novelist and retired drummer.

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