London Broncos look to the future with TicketCo
London Broncos is introducing streaming and cashless mobile phone technology to transform how fans engage with the club.
The Rugby Football League Championship club have partnered with TicketCo to offer supporters an online platform to make tickets easier to buy. The TicketCo platform can send QR codes to supporter’s smartphones which are then scanned at turnstiles to gain entry on match-day.
TicketCo will manage all ticketing for the Broncos, provide digital sales functionality to improve match-day revenue and support the club in a transition towards fully cashless solutions. Additionally supporters of the club will be able to see a wide range of content, including match highlights, Academy and Scholarship games, historic games and club content such as interviews via TicketCo Media Services.
Based in West Ealing, London, the Broncos are the country’s only professional rugby league team located in the south of England. It is introducing TicketCo’s technology at its 4,000 capacity Trailfinders Sports Ground stadium.
James Milner, Head of Commercial for the London Broncos was excited by the link up with TicketCo saying “For one reason or another we have historically had a number of different ticketing systems and ways to purchase tickets at the club which have not always worked perfectly for fans.
“The partnership with TicketCo offers our supporters and away fans a simple way to purchase their seat for our home fixtures and has the potential to transform how we do things at the club. The thing that excites me the most is TicketCo Media Services which can be a huge asset to the club and its fan base wherever they are in the World.”
David Kenny, Head of Global Partnerships at TicketCo added: “We’re proud to have partnered with a leading rugby league club that shares our passion for innovation and fan engagement. We are looking forward to helping the club enhance engage with its supports via streaming and cashless mobile-phone first ticketing technology.”
London Broncos was a founding member of the Super League and is renowned for developing young players through its academy into the first team.
TicketCo’s technology is designed to make event payments quick and easy for both clubs and supporters, thanks to its pioneering technology. Its platform also offers pay-per-view live streaming and video on demand functionality. TicketCo has offices in Norway, the UK, and Sweden. It has numerous partnerships with football and rugby clubs.
At TicketCo we have built our business on providing an easy to use digital platform for event organisers, artists, and venues to sell tickets and market their events. We have always been at the forefront of developing our own technology to adapt and provide a service and platform that is relevant in the digital age.
When lockdown hit the industry the team at TicketCo soon realised it was an opportunity and the company invested in R&D to develop and launch TicketCo Media Services, a new pay per view live streaming and video on demand service. It is combined with our ticketing platform so organisers and artists can monetise digital content and events.