Oxford City Football Club go cashless with TicketCo

by | Apr 8, 2019

Vanarama National League South football club Oxford City have partnered with TicketCo to offer supporters cloud based mobile phone technology to purchase match tickets.

“The TicketCo platform is fantastic and it makes buying tickets so simple online, both on the club website and Facebook page,” said Oxford City Football Club director Justin Merritt.

TicketCo have worked closely with the commercial team at City to ensure the club fully benefits from the cutting-edge technology.

“It’s great to work with such an ambitious, forward-thinking and community spirited football club,” said David Kenny, TicketCo Country Manager (UK). “We share similar values at TicketCo and we’re delighted to have partnered with Oxford City to provide a tailored e-ticketing solution that meets their needs and look forward to helping the club grow.”

Better Service

Oxford City Football Club director Justin Merritt partnered with TicketCo to ensure a better service to its supporters and visitors.

“This is an exciting step forward in our efforts to continue to modernise and improve the football club,” said Mr Merritt.
“We were impressed by TicketCo’s partnership approach and the simplicity of the system. This is all about enabling us to provide a better service to our supporters and help us grow the club commercially.”

For supporters that still prefer to pay with cash, Mr Merritt advised it was still possible.

“Fans will still be able to buy tickets with cash if they wish too, but we felt it important to provide more convenient and modern ways for people to purchase tickets,” he said.

Growing Fanbase

Supporters will now be able to purchase tickets for all home games at Court Place Farm online, print at home, or have tickets downloaded onto a mobile phone. Additionally, the platform provides City with an online ticketing and payment facility for the first time which integrates with the club’s website and Facebook page.

“There’s so much positively around the club and we’re all working together to make this a place more and more people want to come and be a part of,” said Mr Merritt. “The TicketCo system is designed to support growing the fanbase which was a key factor for us.”

The cloud-based technology will enable the club to enhance fan engagement via digital marketing and capture data and develop insights.

Time Slots

City also plans to use TicketCo’s ‘time slot’ functionality to enable people to book sessions on its 3G pitches at its Community Arena located next to the football ground.

“Receiving additional support to improve the operational management of our Community Arena was a big benefit to us,” said Mr Merritt. “It will save us staff time and also make it easier for customers to make bookings.”

Customers book the pitches in hour slots, the system is also used by Junkyard Golf for customers to book ‘tee times’ at the entertainment venues in Liverpool, Manchester and Oxford.

“Oxford City are the first football club to use our time slot system,” said Mr Kenny. “TicketCo created the time slot technology for Junkyard Golf and it has helped drive tremendous growth for the business and we’re looking forward to seeing it help Oxford City as well.”

Future Proof

TicketCo’s technology is compatible with Android and iOS devices and enables organisers to promote offers on food, drink and merchandise in advance of events.

“Oxford City are beginning their TicketCo journey with match-day tickets and time slots for the Community Arena,” said Mr Kenny. “Over time there are exciting plans to use the TicketCo up-sell functionality to sell merchandise, hospitality packages and food and drink offerings in the social club.”

Mr Merritt added: “We wanted a system that will stand the test of time and will grow with us and TicketCo fitted the bill.”

How it works

The TicketCo system can send QR codes to supporter’s smart-phones which are then scanned at turnstiles to gain entry on match-day.

The platform also provides Oxford City with an online ticketing and payment facility for the first time and integrate with the club’s website and Facebook page. The cloud-based technology will enable Oxford City to enhance fan engagement via digital marketing and capture data and develop insights.

Written by Greig Box Turnbull

Experienced communications and strategic PR advisor, with a strong background in journalism and public relations. Founder of Fortitude Communications, director of Oxford City ice hockey club and Vice Chair of Oxford United in the Community. A former Daily Mirror journalist and Oxford United FC managing director.

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