Partnering with Spektrix for better CRM integrations

by | Dec 9, 2020

Theatres that are new to streaming can now offer smooth, digital pay-per-view events AND keep their audience data up to date in their existing powerful CRM. This is made possible through the new integration between TicketCo Media Services and Spektrix.

In record time TicketCo Media Services has built an integration, powered by the open API provided by Spektrix, that enables arts organisations to go digital and start broadcasting without losing data continuity between two separate systems.

Frictionless customer journey

The Scandinavian events payments platform TicketCo was introduced to the UK in 2017, and is constantly developing to enable organisers to save costs and increase revenue whilst maintaining a seamless customer journey for customers.

For UK arts organisations that use Spektrix for their CRM, ticketing, fundraising and marketing, the new partnership and integration means that TicketCo Media Services is now available for monetisation of digital content without any sign up costs or subscription fees. It also secures their customers a smooth customer journey from payment to viewing, with full HD quality on their TVs through the range of TicketCo Media Services’ apps.

TicketCo Media Services secures a frictionless customer journey within a well tested platform created with safety, user friendliness and simplicity as three major objectives. The broadcasting grade streaming service includes E-commerce tracking and business intelligence, country restrictions to control licencing and Digital Rights Management (DRM) for improved security. It also enables a branded shopper journey, localised content and localised payment methods.

Seamless API integration

The Spektrix and TicketCo Media Services partnership offers a seamless API integration between the two systems, and it enables Spektrix users to utilise TicketCo Media Services without any loss of processed data or duplicate registrations for ticket buyers.

An integrated sign on ensures that customers do not have to enter their data multiple times, and provides quick and easy access to the product they are streaming, including via TV apps. Spektrix users retain the customer data in their systems so that they continue to benefit from a complete picture of their audiences’ behaviour.

Those who take advantage of this integration will retain full ownership of customer data, which they can continue to access via their Spektrix CRM system. Setup is streamlined and simple, building on the existing event setup process in Spektrix.

Ticket sales can be open throughout the events.

Monetising online events

Anna Wiseman, Strategic Partner Relations of Spektrix said: “We’re really pleased to welcome TicketCo Media Services as a new addition to our Partner Network. The ability to monetise online events and entertainment has been a lifeline for many cultural organisations in 2020 and there are strong indications that this model of engaging audiences and widening access to the arts is here to stay. So, it’s vital that clients have access to a range of streaming providers that can work with Spektrix. We’re pleased that TicketCo has been able to use our open API to integrate its platform, ensuring that shared clients can offer a streamlined purchase and viewing experience, while retaining full ownership of their customer data.

Kaare Bottolfsen, CEO of TicketCo said: “This is a partnership based on innovation and a shared commitment to providing an ever-improving customer experience. Together TicketCo Media Services and Spektrix will give clients access to fast, easy to use broadcasting and digital marketing services. The integration means that clients will retain the integrity of their datasets and their customers will enjoy a seamless user experience.

“TicketCo Media Services has made a big impact in the UK theatre sector this year, helping organisations to continue to perform, connect with audiences and generate revenue via online broadcasting. We look forward to expanding our position in the UK arts sector through our partnership with Spektrix.”

Learn more about the Spektrix integration

The definitive guide for theatres to live stream shows

The absolute best, most up-to-date, definitive guide for theatres to learn how to live stream theatre productions to their audience.


The goal of this guide is to provide the absolute best, most up-to-date, definitive guide for theatres and production companies to learn how to live stream shows to their audience as part of their integrated approach to sales and marketing.

Written by Tom Rasmussen

Chief Communication Officer at TicketCo. Experienced public relations adviser and strategic narrativ creator with a broad background as promotor, manager and producer from the arts and entertainment industry. Also background from publishing and public administration. Hibernating novelist and retired drummer.



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