Pay as you go! No up-front costs, so no organiser is left behind

by | Feb 2, 2022

Integrated pay as you go ticketing and live broadcasting technology with no upfront costs is helping venues, sports clubs, comedians, musicians and more bounce back from the impact of operating under restrictions for two years.

At TicketCo, we believe in supporting organisers in their recovery from the unprecedented challenges they have negotiated. It’s why we integrated online broadcasting into our platform so shows could be monetised and broadcast globally amid social restrictions, generating vital revenue.

Our technology provides events with a pay as you go price plan and streaming technology with no up-front costs. It’s affordable, cost-effective, the only service of its kind and – best of all – has helped organisers to adapt to the pandemic.

Getting started

TicketCo is a cloud-based event payments and online broadcasting company. It means we can house all aspects of an event under one integrated roof including:

  • Ticket sales
  • Merchandise, food and drink sales
  • Event marketing
  • Event reporting
  • Live broadcasting

Our platform was recognised as Best Sales Technology and Best Pivot from Physical to Virtual at the Event Technology Awards in London and is the world’s only true hybrid platform.

Pay as you go model

We work with event organisers, clubs and venues of all shapes and sizes to maximise sales.

There are no up-front costs to use the platform – you pay a percentage of revenue achieved after the event has taken place. This key functionality appealed to organisers throughout the pandemic amid uncertainty if events were going to take place.

From global organisations like Birmingham Royal Ballet and London’s Southbank Centre to smaller ones like Bacup Borough, Oxford City FC and Korros Ensemble our pay as you go model appeals to all.

Nick Ellis of Korros Ensemble said: “With TicketCo’s support, we experienced a stress-free build-up and delivery of our first digital production. We were able to upsell using the ticketing functionality too which generated additional revenue.”

Settling funds

TicketCo works by collecting funds generated from a performance and releasing them to an event organiser on the Wednesday after a production has taken place.

Invoices for TicketCo fees are generated and sent to the billing contact – the invoice will contain a full overview of the amount paid and breakdown of payment activity.

Our technology automatically calculates total sales, tax, refunds and ticketing fees based on your price plan, so all the work is done for you. It is quick, simple, ticketing and payments.

Learn more about how we settle payments by clicking here.

Supporting organisers

So, how does our platform support organisers in maximising revenue and cutting down on expenditure? We explain five key reasons here:

1. Unrivalled fees
Ticketing fees represent the percentage of income generated from ticket sales. Our ticketing fee structure helps organisers handle cashflow and events successfully.

READ MORE: How to achieve record-breaking sales and slash your ticketing fees in half

2. Smooth customer journey
Working with venues to enable a frictionless booking service which is cost-effective and easy to manage not only simplifies the way customers buy, but also improves service and boosts turnover.

3. Ticket types
Offering customers different ticket types not only provides them with flexibility but can boost your overall revenue too.
Consider family tickets, launch gift cards or unique promotion codes. It’s possible viewers on a live stream would contribute more than the standard ticket price too depending on the number of people watching.

4. Taking control
The ability for organisers to broadcast their event without using expensive production firms enhances sustainability.
Of course, the more you invest in filming, the better your production is likely to be. It’s why our technology appeals to organisers of all sizes.

5. Engaging new audiences
By broadcasting events online, organisers can connect new audiences on a global scale and add a vital new revenue stream to their business model.

Learn more today!

If pay as you go ticketing and broadcasting is something you would like to learn more about, why not schedule a meeting with a member of our team today?

Our digital solution supports events of all shapes and sizes in theatre, comedy, music, festivals, community events, sport and much more.

Click here to arrange a meeting now.

Written by Shaun Reynolds

Communications advisor and expert storyteller with Fortitude Communications. A former news reporter and sports editor of five years across several UK regional titles. Experienced in photography and social media management with a passion for the outdoors.

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