ROKiT Drinks forms innovation partnership with TicketCo

by | May 20, 2020

International premium drinks company ROKiT have partnered with cloud-based payment platform TicketCo to deliver enhanced experiences to event goers.

ROKiT, which has a multi-national portfolio of top-quality drinks, including ABK Beer and Bogart’s spirits, has formed a collaboration with TicketCo to partner on events. The partnership is designed to use innovation to provide great commercial opportunity to event organisers and an improved experience and products to event goers.

The partnership has already benefited UK comedy promoter Just the Tonic, with the organiser selling ABK beer for home delivery to ticket buyers for its virtual pay-per-view show on TicketCo TV via an up-sell function.

New commercial opportunities for event organisers

David Kenny, TicketCo UK Country Manager said: “This is an exciting partnership based on shared values and collective desire to drive innovation and progression in the events industry. By collaborating with world-class drinks company like ROKiT we can open up new commercial opportunities for our clients and add significant value to their events.”

Graham Higgins, Chief Operating Officer of ROKiT Drinks, said: “We are dedicated to sourcing, producing, and delivering exceptional drinks to people who appreciate fine beverages. Partnering with an innovative event platform like TicketCo enables us to build relationships with a diverse range of organisers and provide our products to more people. It is a relationship based on a shared vision to deliver best-class solutions to the event industry.”

Event payments made easy

TicketCo’s technology is designed to make event payments quick and easy for both organisers and consumers, thanks to its pioneering technology. The platforms’ technology is compatible with Android and iOS devices and enables organisers to promote offers on food, drink, and merchandise in advance of events.

ROKiT Drinks has a mission to ‘build the mega brands of tomorrow, today.’ It was founded by world renowned ethical American billionaire John Paul DeJoria and highly successful serial entrepreneur Jonathan Kendrick. ROKiT Drinks owns a boutique craft distillery in Jackson, California, where it produces high quality, handcrafted, small-batch production of ultra-premium spirits. It also owns the awards winning ABK brewery in Bavaria which dates back to 1308 and brews to the world renowned Reinheitsgebot purity laws. ROKiT Group is the official partner of Formula 1 Williams Racing Team, forming ROKiT Williams Racing in a multi-year agreement. ABK Beer and Bogart’s spirits both appears on the racing cars, team gear and merchandise as part of the partnership.