Tall Ship Payments

by | Apr 12, 2019

When the Tall Ship Races 2019 gathers a crowd of 200,000 over four days in Bergen this summer, it will be TicketCo’s cashless solutions that will keep the business running.

“Tall Ship Races will be free for all to visit, but when a crowd of 200,000 takes part in a massive event like this over four days, food and beverages is of vital importance,” said project manager Morten Dahl Sebjornsen of the Bergen Tall Ship Races 2019 organisation. “To secure a smooth event for both for us as organisers, our close to 100 F&B and merchant partners and the vast crowd we needed a safe and easy to use payments partner. We decided to go for TicketCo.”

Tall Ship Races is an annual regatta taking place in various parts of Europe each summer, organised and owned by Southampton based Sail Training International. This year’s event covers Denmark and Norway. It starts in Aalborg in Denmark and then visits the Norwegian cities Fredrikstad and Bergen before ending in Aarhus in Denmark.

Expecting 70 tall ships

In Bergen, the municipality of Bergen is responsible for the events taking place from 21st to 24th of July. They have outsourced the project management to CoEvent, where Mr Sebjornsen is project manager.

“This will be a huge event,” he said. “We expect 70 tall ships from all around the world to visit the harbour of Bergen for the four days. Gathered, the ships will have a total crew of 2,500 – most of them youths between 15 and 25 years of age – and our mission is divided into two equal important parts. We will make the four day stay in Bergen a memory for life for the crew members, as well as making a massive festival for everyone to enjoy,” he added.

Securing smooth and unified event payments

The budget for the festival and the different crew activities is £2.2 million and the main contributor is the municipality of Bergen. Besides the public funds festival sponsors are contributing, in addition to revenues from F&B and merchant partners.

“We have invited a wide range of F&B and merchant partners, and we are charging rent for the rights to offer services in the festival area – which is the harbour of Bergen. Furthermore we will set up a joint TicketCo sales solution which all of these partners are obliged to use,” explained Mr Sebjornsen.

This way the organiser will secure smooth and unified event payments throughout the festival.

“This is of vital importance to us,” said Mr Sebjornsen. “Cash sales would have been chaos, and individual online sales solutions for each and every merchant would have been close to chaos as well. This way we are managing the whole festival as one big event.”

QR-cards and TicketCo Wallets

Besides top up stations and cashless sales through either QR-cards or the TicketCo Wallet, the organiser will support the merchants with iZettle terminals for festival goers who are reluctant to use mobile payments to use.

“When the Tall Ship Races visited Bergen in 2014, 85 per-cent of the festival attendees were 45 years of age or more, said Mr Sebjornsen . “We have made great effort in engaging a younger audience as well this time, and I’m certain we’ll see a huge crowd of youngsters as well this year. Still there will be a fair share of people aged 60 and 70 plus amongst the festival goers, and we find it important to offer iZettle terminals for them.”

A massive event

Before he jumped on the challenging task of project manager for the Tall Ship Races 2019 in Bergen, Mr Sebjornsen was event manager for the annual Offshore Technology Days event for seven years. The fare show alternates between the cities of Stavanger and Bergen, gathering 700 exhibitors and 30,000 visitors over two days each year.

“Organising OTD was a massive job, but the Tall Ship Races is something quite different,” said Mr Sebjornsen. “70 tall ships, 2,500 crew members, 200,000 attendees and a huge number of volunteers and merchant partners is quite a task to manage. What you don’t need on top of that is tech trouble or payments hassle. We need everything to run as smooth as silk the four days the festival is turning the city of Bergen upside down, and we are confident that TicketCo will do the trick.”

Photo: Eivind Senneset

Written by Tom Rasmussen

Chief Communication Officer at TicketCo. Experienced public relations adviser and strategic narrativ creator with a broad background as promotor, manager and producer from the arts and entertainment industry. Also background from publishing and public administration. Hibernating novelist and retired drummer.

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