The eight steps to live streaming success, with Oxford City Stars

by | Jan 19, 2022

Sports clubs in the UK are reaching new audiences and upscaling fan engagement by delivering hybrid match-days.

Monetising fixtures via online broadcasting is a new concept which provides fans with the option to attend a match either in-person or digitally. This not only adds a fresh revenue stream to a business model, but also connects supporters globally. .
Oxford City Stars ice hockey club is one of live streaming’s early adopters. But how has the semi-professional club transformed a product still in its infancy into a quality, reliable, alternative viewing platform?

The club’s matchday commentator and broadcaster Andrew Self, who is also a professional sports commentator working on talkSPORT, has shared his eight steps to streaming success in below guide to download.

Written by Shaun Reynolds

Communications advisor and expert storyteller with Fortitude Communications. A former news reporter and sports editor of five years across several UK regional titles. Experienced in photography and social media management with a passion for the outdoors.

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