The key to lockdown theatre success

by | Feb 19, 2021

Pay-per-view events are no longer a small niche. They are mainstream. Lockdown theatre has removed the physical limitations of theatre and opened up for a huge global audience. We have seen audience numbers for productions outnumber theatre capacity by several hundred percent. We are witnessing new revenue streams, and we are seing theatres reconnecting with their core audience as well as building new and valuable relations.

Digital pay-per-view events is a great remedy for theatres who are eager to reconnect with their audience during the pandemic. But what is the success recipe? Where do you start, and what do you need to take into consideration if you want to go digital?

These questions were the base of a webinar hosted by TicketCo Media Services in January 2021, where TicketCo’s Customer Success Agent Jessica Goodfellow discussed relevant aspects of streaming with Wise Children’s Technical Director (and recent winner of the ‘achievement in technical theatre’ award at The Stage Awards) Simon Baker.

The webinar was a huge success, and it created a remarkable engagement across the theatre industry in UK and abroad. It also caused a wish for a transcript, as the many key takeaways presented by Jessica and Simon during the webinar should be on every theatre manager or producers desk.

So here they are. Please fill the form below to access the written webinar adaption of how theatres can earn and interact with their audience through pay per view events.

Written by Tom Rasmussen

Chief Communication Officer at TicketCo. Experienced public relations adviser and strategic narrativ creator with a broad background as promotor, manager and producer from the arts and entertainment industry. Also background from publishing and public administration. Hibernating novelist and retired drummer.

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