The show must go on! Covid-19 hit theatre musical Romantics Anonymous returns via live stream with TicketCo Media Services

by | Aug 24, 2020

The curtain came down on musical Romantics Anonymous as the Wise Children and Plus Theatricals production was about to tour the USA following a sell-out show at the Bristol Old Vic, after COVID-19 struck.

Wise Children put the tour and future shows on hold amid concerns it would be months before live events could take place again. But the team were determined to find an alternative to keep the show on the road and found the solution with TicketCo Media Services.

Instead of the production performing live in the USA in cities including LA, Washington, and Charleston, Romantics Anonymous returns to the Bristol Old Vic. But with a twist. For one week only the cast will perform live on stage again, broadcasting to a global audience via TicketCo Media Services pay-per-view live streaming service. Wise Children opted to perform live, rather than produce a recording, to ensure its audience will be treated to the atmosphere of live, shared theatre.

Romantics Anonymous was originally presented at Shakespeare’s Globe in 2017 and then revived by Wise Children and Plush Theatricals in 2020. Wise Children have introduced various measures to ensure the cast and crew are safe throughout. Before rehearsals start the entire team will be tested for COVID-19 and once given the all-clear will isolate in a large bubble. By following strict measures it means the cast will be able to perform the show without social distancing.

The performances begin on September 22nd and will star the original 2018 cast and set. The only difference will be the absence of a physical audience in the theatre.

Wise Children founder Emma Rice said: “The thought that we might all get to be together again and make music together again and forget what’s happening for a few hours is intoxicating. The experience will be like a typical theatre show and we will all meet at the end of the night and talk about what can be done better. We know a live streamed show is not the same as being in the theatre, but we have done everything we can to make sure our live broadcasts are of the highest quality.

“Partnering with TicketCo Media Services opened this opportunity for us to perform again. There are no barriers to reaching existing audiences and new ones and the cost is not prohibitive. Plus, the tickets sales function is combined with the streaming service, which makes buying tickets easy for our customers.” 

David Kenny, UK Country Manager for TicketCo Media Services said: “Our pay-per-view live streaming service was created during lockdown for exactly this purpose; to help event organisers continue to put on shows, generate revenue, and connect with their audience. We are proud to be working with such a respected company and look are looking forward to it.”

Wise Children is a theatre production company created by multi-award-winning director Emma Rice. It makes ground-breaking work and tours the UK and internationally. It also runs a professional development programme ‘The School for Wise Children’, training new and a more diverse generation of theatre practitioners.

TicketCo is a cloud-based event payment company, with offices in Norway, the UK, and Sweden. TicketCo’s technology is designed to make event payments quick and easy. Its payment platform is integrated with its pay-per-view live streaming service TicketCo Media Services.

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Written by Greig Box Turnbull

Experienced communications and strategic PR advisor, with a strong background in journalism and public relations. Founder of Fortitude Communications, director of Oxford City ice hockey club and Vice Chair of Oxford United in the Community. A former Daily Mirror journalist and Oxford United FC managing director.

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