TicketCo wins IAAF Diamond League organiser
It’s official: TicketCo will be the proud payment provider for next years IAAF Diamond League in Oslo.
When it comes to elite track and field athletic competitions, nothing beats IAAF Diamond League. This annual series of competitions in Europe, China, Qatar, Morocco and the United States has been held since 2010, when it replaced the European IAAF Golden League.
The IAAF Diamond League competitions in Oslo – also known as Bislett Games – has a history way beyond the Diamond League or its predecessor the Golden League. It started in 1966, when the athlete clubs BUL, Vidar and Tjalve gathered in Bislettalliansen (the Bislett alliance) with the purpose to organise an annual competition at Bislett.
TV coverage in 160 countries
Along with the IAAF Diamond League competitions in Rome, Stockholm, Paris, Lausanne, Monaco, London, Birmingham, Zurich and Brussels, the Bislett Games in Oslo is a huge annual event with TV coverage in 160 countries throughout the world. It’s also among the most featured events in Norway, regardless of genre.
It’s therefore somewhat of a milestone for TicketCo to include Bislettalliansen and the Bislett Games in the TicketCo portfolio. We will be serving them a full payments package consisting of seated ticketing, food and beverages and merchandise, and the sales for the 2019 competition will open in August this year.
One stop shop benefits
“We are looking forward to use the full scale version of TicketCo for next years event,” says marketing manager Anne Mette Undlien Haug of the Bislett alliance. She sold both food and beverages and merchandise through TicketCo during this years event, whereas the ticketing part was handled by their now expired ticketing supplier.
“We have this single day each year to make money and we are dependent on everything to run smooth, both for our own cash balance and for the well being of the 14,000 spectators at the stadium. TicketCo proved to do the job as expected this year, and next year we will fully benefit from their one-stop-shop solutions. Once we have all the 14,000 seats plotted on our new and mobile friendly seating map we will open up next years sale,” she promises.
User friendly from every angle
The typical Bislett Games spectator is a regular, often with his or her regular seat, attending the event each year despite the weather or which athletes who are headlining the competition.
“Bislett is a fast track, and our audience is known for giving great support to the athletes. Since 1966 this has resulted in 69 world records in total,” says Undlien Haug.
She is looking forward to the technical implementation of next years event.
“TicketCo looks smooth and user friendly both from an organisers and a public point of view. With volunteers in almost every position we are dependent on everything to run as easy as possible, and we are certain that this will be the case,” she finishes.