Ticketing swap shop launched to ease events crisis
Appeal for unity to pull through latest Covid-19 challenges
Technology can solve challenges of physical events
TicketCo is offering the events industry a New Year digital lifeline – with a support package to help organisers hit by Covid-19 capacity restrictions and cancellations.
Organisers hit by restrictions or cancellations are being offered the opportunity to simply swap their already issued physical tickets for virtual tickets instead of refunds, to keep their shows alive. The offer is open to organisers of physical events regardless of which ticketing supplier they are using – to help the events industry through the current crisis.
TicketCo, the market’s only truly hybrid live streaming, on-demand and ticketing platform is being made available to organisers with no up-front cost or signing on fee and a pledge to get organisers set up to broadcast within hours. The New Year ‘give back’ move is designed to help organisers pivot amid the increasing uncertainty around restrictions in the UK.
“Normally we are competitors. Right now in the middle of an escalating Covid-19 crisis, our concern is with our competitors, their organisers and the millions of affected ticket buyers,” said Carl-Erik Michalsen Moberg, TicketCo’s co-founder.
“Therefore, we have decided to do whatever we can to ease the crisis in partnership with our competitors. Organisers are experiencing cancellations either due to Government restrictions or ticket buyers requesting refunds. So we’re offering organisers the opportunity to swap physical tickets for virtual tickets and broadcast their event online with TicketCo, regardless of who they sold the original tickets with.
“This will ensure a win-win for both organisers and ticket buyers. Organisers won’t have to refund revenue and can generate additional income and ticket buyers can still enjoy the shows they looked forward too. We’re welcoming organisers who have sold physical tickets elsewhere and will help them provide the show online at no additional cost. This is possible thanks to the way our platform is built. It is highly scalable, and what we’re doing here is using technology to solve a big problem.”
Mr Moberg added: “There is a lot of renewed uncertainly right now and we have put a team in place to help organisers set up with live streaming and on-demand very quickly throughout this period of crisis. If organisers need help outside of traditional hours we’ll be there for them. Despite a challenging climate the good news is organisers have great content and shows in place and setting up to broadcast online is quick and effective.”
TicketCo won ‘best pivot from physical to virtual events’ at the Event Technology Awards 2021.
It has been used to broadcast online by clients including London’s Southbank Centre, Birmingham, Royal Ballet and Wise Children. More than 11,000 purchased virtual tickets globally for live performances of Romantics Anonymous by Wise Children from Bristol Old Vic during the first lockdown. It was a massive increase compared to the 2,700 physical tickets the company would have been able to sell for five nights at the 540 capacity Bristol Old Vic.
Simon Baker, Wise Children technical director, said: “I would urge my theatre colleagues across the UK to explore the options available. By live streaming the performances, we managed to more than quadruple our total audience, and that’s only considering people that purchased tickets. We now know that there is a new audience beyond the auditorium.”
Organisers who would like to chat to a member of the support team can get in touch HERE.