Wycombe go top with cashless bars
Wycombe Wanderers fans were able to toast going top of League One easier, thanks to TicketCo.
The club introduced new cashless payment options at various bars around Adams Park in partnership with TicketCo for its match against Lincoln City on Saturday.
And the club celebrated success on and off the pitch. Supporters embraced the new cashless tech at the bars and enjoyed celebrating after the team won 3-1 to go top of the EFL League One table.
Wycombe supporters were able to pre-order drinks from the club’s the Rebellion beer tent in the Chairboys Village via the TicketCo website or app. Fans the simply displayed the QR code at the bar to receive their drink at an express queue for ‘click and collect’ purchases.
The introduction of the tech means supporters can purchase drinks quicker and the football club can process more transactions in the tight match-day window of commercial opportunity.
Mark Palmer, of Wycombe Wanderers management team, said: “We’ve taken on board feedback from supporters about lengthy queues at the bar at peak times on matchday, and are pleased to have worked with TicketCo to develop a ‘click and collect’ solution which enables fans to pre-buy their drinks and pick them up from the bar.”
Contactless technology was introduced in the Caledonian Suite and Monty’s bar inside the stadium ahead of Saturday’s match in partnership with TicketCo. It provided an improved and convenient service for supporters who can now pay by credit card or debit card. TicketCo worked closely with the football club to provide the right contactless payment solution.
Using Technology to Build Success Together
The launch of the click and collect and contactless payment solutions follows the successful integration of TicketCo system into Wycombe Wanderer’s ticket office. TicketCo and Wycombe Wanderers are continuing to work together in partnership to look at further ways the platform can help support the continued expansion of commercial opportunities on a match-day and strengthen the fan experience.
Mr Palmer explained: “We plan to continue to work with TicketCo to make more use of its potential across the stadium.”
“The weekend’s game was a soft launch of the new procedure, which we hope to roll out across the stadium in the weeks to come, while we’re also working on improving the wi-fi connections at all point of sales to enable contactless payments at every food or merchandise outlet.”
Easy to use Technology
Supporters using the Click and Collect function for the first time at the weekend enjoyed the simplicity of the TicketCo system.
David Kenny, TicketCo UK Country Manager, said:
The pre-ordering option is an easy to use modern solution that helps reduce waiting times. It is fantastic working with such a forward-thinking football club that cares about its fans. Supporters are now starting to see the additional benefits of the TicketCo technology as we develop Wycombe’s cashless strategy in partnership with the club.