Conference events management and registration
Important considerations when choosing your technology
Guide
Sales technology for conferences
When working with corporate events you have surely come across plenty, perhaps dozens or hundreds, of tools for planning and managing corporate events, such as conferences, seminars and networking. The features and technological advancements are changing and becoming excessive and more difficult to get your head around.
But what do you actually need to plan, manage and execute amazing corporate events? And what do your attendees need to find your event successful and enjoyable? Let’s first assess the need-to-have’s:
Making it easy for both yourself and the attendees
An event management platform needs to be easy to understand and to use in order for you to feel comfortable investing in it. And quite frankly, the platforms that are proving this have put money into the development of it for both the event organiser and the end-users in mind because they value long term relationship with clients and not just a quick buck. And remember that any serious and trustworthy event management platform should be able to let you test drive it for the first time, at no additional costs.
One provider for all your events
Consider sticking with one event management platform that can easily handle multiple events and venues at no extra cost. Not only is this less costly for you, but it also enables you to access cross-event data for your analysis and decision making. Being able to assess several events under one roof and understand trends and pain points makes you become an even better event organiser.
Also, If your events are quite similar in shape and form it’s great to be able to duplicate the previous event and change date and location for example, to save you hours of extra work.
Streamline the event — bundle all sales together at ticket purchase/registration
It all starts with buying or signing up for a ticket. Why not use this moment to bundle the ticket with all the associated purchases and reservations the attendee will otherwise do separately? Let’s say you give the user an option to book their hotel stay, parking, food and drinks and reserve a spot for a specific talk at the conference and everything else in one go. This give not only you a complete overview of what each of your attendees want and need before the event has even started but it also give them a very smooth experience.
Know your attendees before the event starts
By bundling the sales and reservations you will see this on the screen when the attendee arrives to the event and checks in, and allow a more professional and personal greeting. An event management platform should also allow question modules the attendees can use in advance to make your greeting even more personalised.
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“We loved that by using TicketCo Media Services we were able to reach people across the globe,” Wayward Productions
By Shaun Reynolds With no cameras, no way of live streaming to a global audience, and no experience of selling their own tickets, it seemed London-based Wayward Productions needed help from multiple suppliers to make their COVID-19 restricted show a success. Wayward...
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The Southbank Centre to live stream an autumn series of global literary events with TicketCo Media Services
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