A food and drinks event can be planned and executed beautifully, however if people start piling up in queues the event can easily be doomed with feedback such as “it was really great, but the queues were long”. It’s difficult to foresee the sales patterns and volumes which create these queues and ultimately hinders your sales and customer satisfaction. The great news is that this can be dealt with by using the right event technology:
Get people into the event faster, reduce the queues at the door
The faster they get in the happier they are, and the more you sell. By using a cloud based solution that is pretty much hardware independent you can set up an unlimited number of scanners at the door by using regular smartphones to scan tickets.
Don’t limit the sales with a poor selection of payment options
Don’t take cash only, this limits your sales. By using a sales platform for your event where you can set up an unlimited number of integrated card readers you can easily take payment in any form. Cashless payments is key today for events, which enables the user to use one-click payment on their phone and easily collect the items at the counter.
Start selling your food and drinks before the event start
Use a platform that sells tickets to the event, as well as food and drink items that can be purchased in advance and collected at the event. The more items that are pre-sold the better you can anticipate the volumes. People that come to collect have already purchased and can therefore skip the transaction, which is 1-2 minutes per person. The more people that do this the less resulting queues.
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