Sports event ticketing and sales
Important considerations when choosing your ticketing system
Guide
Sales is all about payments
No matter how large or small your sporting event is, you will want to use a complete and easy to use end-to-end platform to manage all your marketing, ticketing, on-site sales and reporting. For sporting events there are essential aspects that need to be looked at first and foremost: Ticket sales is about payments. If payments are easier, quicker and more available — you will sell more.
Tickets, drinks, food, merchandise and lodging — all cash flows in one single management platform
With an omnichannel solution you can easily take ownership of all your sales and optimise your sales channels from one single interface; from tickets online to food stalls at the venue.
Expand your marketing and revenue through partners and sponsors online
With iFrames and social platform integrations you can easily promote your ticket sales not only on your own website and social channels, but also through your partners and sponsors.
Analyse your audience to customise pre-sales
Look for card readers that are compatible with regular smartphones that scans the tickets and register the sale to each consumer. You can therefore generate full sales data for each customer and analyse what people in stalls purchase during the interval, versus people sitting in upper circle — use this data to know which products to offer as advance sales online; perhaps as a bundle or as a complement to the ticket purchase.
Portable box office lets you, your team and partners sell from anywhere
By integrating card terminals, you can sell tickets face to face from anywhere by using a card reader and a phone. Monitor the sales in real time and see the cash flow go straight into your own bank.
Reduce queues at the entrance
Set up an unlimited number of scanners at the entrance that validates both the digital and paper tickets through fast scanning technology.
Reduce on-site queues and increase sales with integrated cashless
The audience purchases drinks, food and merchandise on their phone with one-click payments and collect immediately through fast track QR scanning on the phone. For the phone-less audience you also give them the option to top up their ticket QR code on card readers, as well as with cash for a transaction less experience at the shops. There is no need for wristbands or tags for a cashless experience.
Minimal investments with minimal hardware
You want to expect no upfront costs as all event sales can be managed through card terminals and regular smart phones and tablets.
Data collection – a must for your marketing activities
That you are able to obtain the data from your ticket buyers is far from a certainty today with many ticketing systems. Make sure you select a provider that lets you collect emails, ticketing types, recency and frequency of your ticket buyers, as well as embedded iframes of the sales on your own website so that you collect cookies for your analytics to understand the ROI of your promotional activities.
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The benefits of digital ticketing stretch far beyond the realms of simply cutting down on matchday queues and providing supporters with a smooth purchase experience. In ice hockey, digital ticketing allows clubs to grow and develop their existing databases, it...
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Paper tickets are going the same way as cash, an inconvenience that technology is rapidly replacing. Before long they will be in the history books along with video recorders, Walkmans and the like. Digital tickets are the future proof solution that are...
Oxford City Stars enter hybrid events revolution
Oxford City Stars ice hockey club has introduced hybrid events to supporters to increase its reach. The NIHL Division One South club broadcast its first match live online at the weekend as part of an innovate pilot scheme. Streaming revolution The Stars have partnered...