Artificial Intelligence in the Ticketing Landscape with Michael Faser

How will Artificial Intelligence impact the future of ticketing? We explore this question in this Hot Topic Special episode of TicketingPodcast.com, featuring our guest, Michael Fraser.

Michael brings nearly four years of direct marketing and ticketing experience from the Toronto 2015 Pan American Games Organizing Committee. He is currently the co-founder and AI evangelist at Action / Insights in Toronto, specialising in simplifying generative AI for non-technical leaders and executives.

In this episode, Michael begins by explaining the key differences between machine learning and generative AI. He then discusses how AI has evolved from a tool used exclusively by experts to a technology everyone should understand and utilise.

During the 2015 Pan American Games, Michael and his team were responsible for selling 1.3 million tickets - a monumental task, with or without AI. One of the questions explored in this episode is whether they would have approached this task differently had AI been available then. 

Michael warns, “It's not going to be easy and it's not going to feel like a vacation. It's going to feel like really grinding, grueling, hard work. Everyone's just been set up to think that AI is here to solve all their problems, and it can. It can help. It's still going to take so much of us. This is like when you learned to use a computer in the 90s. That's what's about to happen to you.”

As Michael navigates the landscape of AI, it becomes evident that effective communication is our most powerful tool. By breaking down grand visions into manageable tasks, we can create a blueprint for AI that enhances decision-making and operational workflows. Michael's experience shows that defining goals and processes precisely can transform AI from a mere tool into a reliable ally, capable of tackling real-world challenges like boosting ticket sales through predictive modelling.

AI's entry into the ticketing space is imminent, and we should be prepared. This episode will give you a head start.