If you’re looking for in-depth perspectives on ticketing and its importance for your football club – look no further. This episode has everything you need and more. Fredrik’s unique career trajectory, from heading the ticketing department to leading one of Sweden's biggest top-tier football clubs, provides an extraordinary perspective on the intersection of sports management and ticketing.
Strategic Ticketing Insights: Fredrik discusses how AIK's approach to ticket sales has evolved, focusing on marketing automation and creating a sense of urgency among fans. Learn how these strategies have doubled their season ticket sales since 2018.
Balancing Business and Passion: Transitioning from a ticketing manager to CEO, Fredrik emphasises the delicate balance between maintaining financial health and fostering a passionate fan base. His insights into AIK’s strategic planning and community engagement are invaluable for anyone in sports management.
Future of Ticketing: With advancements in technology and the rise of marketing automation, Fredrik explores the future of ticketing. Discover his predictions on how data-driven decision-making will continue to shape the industry.