Royal Sporting Club Anderlecht is the most successful Belgian football team in European competitions, with five trophies.
Martin Goossens has been with RSCA since August 2016, and he is currently holding the position as Ticketing Manager. For a club with 77 different fan clubs spread across Belgium and abroad, and a new national security law that requires that everyone that enters the stadium on match-day need to identify themselves, that is quite a logistical operation.
In this episode of TicketingPodcast.com, Martin praises the collaboration between the different Belgium clubs (manifested in a unified league agreement for ticketing) and the joy of playing UEFA matches and sharing knowledge and insights with colleagues abroad in connection with these matches.
He also discusses how RSCA utilises their brand for 4 different professional teams: The men's team, the U23 team (who play professionally at the second tier in Belgium football), the women’s team, and the futsal team.
Last but not least he explains why RSCA now has decided to introduce subscriptions as an alternative to their traditional season tickets, and how Mikkel Bjerre of FC Copenhagen (who starred in the first season of TicketingPodcast.com) has helped them along this way.
