Digital Transformation of Football Fan Engagement - A Live Special from Emirates Stadium in London

How Are Mobile Apps Transforming Fan Engagement in Football?

In an era where fans expect a constant connection with their clubs, mobile apps have become more than just digital hubs—they're powerful tools for engagement, loyalty, and revenue generation. But how can clubs make the most of them?

At Don’t Forget Your Tickets at Emirates Stadium, Martin Dunford, CTO at Urban Zoo, sat down with Alex Eagle to discuss how football clubs are leveraging digital innovation to build deeper relationships with their supporters.

In this episode, they explore:

• How club apps have evolved from simple information platforms to fully interactive fan experiences.
• The role of ticketing, gamification, and personalization in boosting fan loyalty.
• How data-driven insights help clubs strengthen their marketing and engagement strategies.
• Why even smaller clubs can benefit from embracing mobile-first solutions.

With more clubs investing in digital transformation, now is the time to rethink how technology can enhance the fan experience.

Sit back and enjoy the conversation.

This Live Special episode of Don't Forget Your Tickets was recorded at the Don't Forget Your Tickets conference at Emirates Stadium, January 23rd 2025, as the tenth out of 12 on-stage interviews that day. Martin Dunford was interviewed by Alex Eagle.