Driving Charitable Contributions Through Ticket Sales: Julien Lepron's Insights from PSG to Common Cents France

Incorporating charitable donations into the ticket-buying process is a powerful way to support important causes, enhance customer experience, and build a positive brand image. In the latest episode of TicketingPodcast.com, we explore this innovative upselling strategy with Julien Lepron, a Partner and Consultant at Common Cents France. Founded in 2012, Common Cents boasts clients like Paris Saint Germain, Rugby World Cup France 2023, and the Paris 2024 Olympics.

Julien Lepron’s journey is remarkable. As the former Head of Customer Experience at Paris Saint Germain, Julien gained invaluable insights into ticket sales and fan engagement. Leveraging this experience, he now drives charitable contributions through Common Cents.

Key Takeaways:

1. Integrating Donations into Ticket Sales: Julien explains how Common Cents seamlessly integrates donation options into the ticket purchasing journey, significantly boosting charitable contributions.
2. Boosting Customer Engagement: Offering donation options enhances customer loyalty and engagement, making fans feel more connected to organisations that facilitate impactful giving.
3. Creating Commercial Opportunities: Julien highlights how event organisers can increase ROI and brand awareness by connecting commercial partners and fans, generating richer customer data, and creating new digital sponsorship opportunities.