Bracknell Hornets Ice Hockey Club introduce cashless payments to make it easier for fans to buy tickets

by | Jan 2, 2020

Photo by David Steadman

•The Hornets appoint payments technology company TicketCo to improve ticketing and help grow fanbase
•Tickets to be sold on Facebook for the first time to make tickets more accessible
•Technology produces tickets on mobile phones for fans to scan into rink on match-day

The Bracknell Hornets ice hockey club have introduced cashless payment technology to transform how fans can buy tickets.

The National Ice Hockey League South Division One club have partnered with TicketCo to offer fans the mobile technology to make tickets easier to buy. The TicketCo system can send QR codes to supporter’s smartphones which are then scanned at turnstiles to gain entry on match-day.

Supporters will also be able to purchase tickets via the club’s Facebook page for the first time. Fans will now be able to purchase tickets for all home games online, or have tickets downloaded onto a mobile phone. Additionally, supporters will be able to pre-purchase match-day programmes and duck and puck tickets for collection on the door.

Danny Perchard, Bracknell Hornets Manager, said: “By partnering with TicketCo it will help us make it easier for supporters to purchase tickets and other items. Fans can still pay on the door, but by adding a digital option it provides more choice and convenience for supporters. For fans who buy tickets online in advance they will also be able to beat the queues at the cash-desk on a match-day.”

Joe Edwards, TicketCo Key Account Manager (UK) said: “We are garnering a lot of interest from ice hockey clubs across the UK who are interested in improving the way they engage with supporters digitally, ultimately unlocking incremental revenue streams whilst saving money. Bracknell are a stalwart club in British ice hockey and it’s great to have the opportunity to help them grow. We’re looking forward to supporting more ice hockey clubs across the leagues.”

David Kenny, TicketCo Country Manager (UK) said: “It is great to have partnered with another British ice hockey club that is passionate about making payments easier for its supporters. We are looking forward to working with the Hornets and helping them improve the fan experience.”

TicketCo’s technology is compatible with Android and iOS devices and enables organisers to promote offers on food, drink and merchandise in advance of events. The event payments company is based in Norway and operates in Norway, the UK, Sweden and Poland.

TicketCo was founded in Norway and also has offices in the UK, Poland and Sweden. It has partnerships with several football clubs, including Kilmarnock and Wycombe Wanderers. In British ice hockey it is also a partner of the Oxford City Stars.