Digital ticketing and streaming available to non-league clubs

by | Aug 6, 2021

With the new football season beginning this weekend, more non-league clubs than ever are introducing seamless digital ticketing and live stream technology to supporters.

Lengthening queues outside the ticket office on matchday and not being able to follow your club because of health, travel or financial implications should now be consigned to history.

Clubs at all levels of the non-league structure are embracing digital technology, with no significant up-front costs. And following a league level Media Rights deal between TicketCo Media Services and the Southern Football League more will soon be joining the revolution.

In our latest article we explain why digital technology can be accessed by all non-league teams – regardless of size, budget or experience.

Simple ticketing

The physical ticket era is winding down. Paper tickets, like cash will soon be dead.
While they are still available to the nostalgic fan seeking a memento of their day out, many fans now appreciate the simplicity of digital ticketing.

It’s quick, simple, fully secure, easy-to-access, contact-free and eco-friendly. For non-league clubs, digital ticketing is a significant time and resource saver too.

Imagine not having to print and post or retain every single ticket purchased to distribute to supporters. No more misplacement, no more getting lost in the mail, no more queues outside turnstiles. And big cost saving.

That’s the reality of partnering with a digital ticket provider that houses every aspect of ticketing via one platform.

Non-league clubs that already benefit from TicketCo’s mobile technology include: Solihull Moors, Altrincham FC, AFC Telford, Welling United, Tonbridge Angels, Oxford City, Brackley Town, Kidsgrove Athletic, Canterbury City FC, FC Humber United and FC Isle of Man.

Cash is dead

Club volunteers are at the beating heart of most non-league football teams.

But is their valuable time being used correctly? At volunteer-run Newcastle Town, members of the Northern Premier League, it has sourced new ways to best utilise the time of its volunteers after introducing digital ticketing.

The club recently welcomed more than 1,000 supporters to its first pre-season friendly against neighbouring Port Vale. Ahead of the big match, volunteers opened the club’s ticket office for several hours so fans who wanted to purchase a physical ticket were able to do so.

The results of volunteers’ labour came as no surprise – not one sale was made. Cash is dead.

READ MORE: Climbing the attendance ladder via digital ticketing

Easy reporting

Improvements to digital technology have transformed the way non-league clubs measure the effectiveness of ticket sales.

It is now possible to produce daily ticketing reports that would previously take hours of a volunteer’s time in just minutes. TicketCo Media Services ticketing platform comes with a fully integrated reporting tool.

This means clubs can maximise future sales by effectively analysing hundreds of pieces of data which provide comprehensive sales updates. To help understand fans’ buying habits, reports can be tailored into hour, day, week and month brackets.

Effective streaming

Securely monetising football matches online via live streaming and on-demand was an almost impossible task at the beginning of last year.

If games were not broadcast for free via social media, streaming codes would be shared by supporters making live streaming financially unviable. But that changed when TicketCo established TicketCo Media Services in April 2020.

Altrincham Football Club was one of the first teams to understand the true value of live streaming.

The club’s co-chairman Bill Waterson said: “Being able to host unrestricted hybrid matches has allowed National League clubs to bounce back from the pandemic.

“Live streaming games domestically and globally during the pandemic has been a vital revenue source for us and we believe the future is hybrid.”

READ MORE: Altrincham FC praise TicketCo Media Services for generating vital revenue

Affordable costs

Contrary to belief, live streaming does not have to eat into the budget of a non-league club.

From the professionals at Altrincham Football Club operating in the National League to North West Counties Division One North side Bacup Borough, live streaming is accessible to everyone.

A trusted and reliable live streaming starter pack can begin from £1,200. For this, clubs can purchase a HD quality camera, laptop, graphics card and other equipment required to bring matches into the homes of supporters.

The streaming technology comes with no up-front cost, with a commission charged on ticket sales only.

READ MORE: Seamless live streaming with Bacup Borough FC

Southern Football League

This summer, the Southern Football League signed a ground-breaking multi-year media rights deal allowing its 82 clubs to live stream matches globally online.

It means clubs in tiers seven and eight of the English football pyramid can take control of their own broadcasting via pay-per-view games live online. The Southern League said the deal will make matches more accessible to supporters who cannot physically attend matches.

Further information about TicketCo Media Services Southern League deal can be read here.

Sign up now

TicketCo Media Services experienced, supportive and friendly team are ready to take your club’s digital ticketing and / or live streaming service to the next level.

David Kenny, Head of Global Partnerships at TicketCo Media Services, said: “Many non-league clubs have proven the scale digital ticketing and streaming provides.

“It is great to see forward-thinking clubs and their volunteers reducing workloads and increasing fan engagement and revenue via our mobile technology and broadcasting of games via HD quality streaming. We are here to help and look forward to working with more clubs this season and beyond.”

David can be contacted via

Written by Shaun Reynolds

Communications advisor and expert storyteller with Fortitude Communications. A former news reporter and sports editor of five years across several UK regional titles. Experienced in photography and social media management with a passion for the outdoors.

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