Eastleigh FC extends cashless ticketing partnership

by | Aug 23, 2021

National League football club Eastleigh has extended its partnership with TicketCo for a renewed multi-year term to continue to provide supporters with its easy-to-use cashless ticketing solution.

The Hampshire based club was one of the first to partner with TicketCo after the company entered the UK market in 2018. For three seasons, Eastleigh supporters have been able to purchase tickets whenever and wherever they wish via the TicketCo website and mobile-app.

Fans are sent QR codes or print-at-home tickets directly to their phone which can are scanned at turnstiles by stewards for easy access to matches.

Tom Coffey, Operations Director at Eastleigh Football Club, spoke to us about why partnering with TicketCo has been such a success.

Strong partnership

Good communication, a reliable service and fan satisfaction all contribute towards Eastleigh FC’s successful partnership with TicketCo.

By going digital, the club can sell tickets in advance of matchdays and on the day of the game right up until kick-off.

“TicketCo is painless and very easy for everyone,” said Tom. “Our supporters have adapted to the technology extremely well because of its simplicity.

“TicketCo is a business that is rapidly growing in the UK. They are ambitious and confident at what they do, just like us. We’re very pleased to have agreed a new term and to continue to provide our supporters with digital ticketing.”

Other National League football clubs using TicketCo’s mobile-first digital ticketing technology include Solihull Moors, Altrincham FC, Oxford City FC, Welling FC, Tonbridge Angels and AFC Telford.

No matchday queuing

One of the biggest advantages of selling tickets digitally is that it removes unnecessary queues outside the ticket office on a matchday.

Before partnering with TicketCo, hundreds of Eastleigh FC supporters would have to queue at the club’s sole ticket office to buy a ticket and then queue again at a turnstile to enter the stadium. It meant supporters had to arrive well in advance of the game to guarantee entrance before kick-off.

Tom said: “We’ve noticed a big difference on matchdays concerning queues outside the ground. Fans are no longer heading straight to the back of the queue at the ticket office to collect their passes.

“For three seasons, they have been going straight to the turnstiles which saves them a significant amount of time.”

Online sales

A dramatic decrease in demand for the ticket office on matchdays means club staff can work far more efficiently and dedicate time to other responsibilities.

It means the Eastleigh FC can provide its supporters with the best possible matchday experience.

“By taking sales online, we’ve freed up the ticket office and allowed our employees to invest their time elsewhere,” said Tom. “Of course, we still take sales on the day for fans who prefer to purchase paper tickets, but we are shifting our fanbase to our online option.

“It has improved the matchday experience better for supporters and made the whole matchday work better.”

Football League ambition

After months of anticipation, Eastleigh will start its 2021-22 National League campaign at home to Wrexham on Saturday, August 28.

A large crowd is expected as the Spitfires host its first unrestricted league fixture for the first time in 18 months. Tom explained the importance of the club’s fanbase ahead of the big match.

“Our supporters are so important to the football club,” said Tom. “To be able to welcome them back to the ground for our first league match of the season will be very special, especially as we can operate at full capacity.

“We’re an ambitious club and have no intentions of standing still. The goal each year is to reach the play-offs and see where things go from there.

“Our fans will play an important role in our campaign this season so get buying your tickets now.”

Quality customer service

David Kenny, Head of Global Partnerships at TicketCo Media Services, said extending Eastleigh FC’s contract is testament to the reliability and simplicity of digital ticketing.

He added: “We are thrilled to see Eastleigh FC extend its partnership with TicketCo. Helping sports clubs introduce cashless technology to their stadiums is a real pleasure.

“Better still is when clients renew their agreements because of the service they have received. Eastleigh FC has invested time wisely to gradually convert its fanbase from purchasing tickets physically to digitally and the club is now reaping rewards on matchdays by cutting down on queues and simplifying fans’ ticket buying habits.

“Everyone at TicketCo would like to wish Eastleigh FC the very best of luck for the upcoming season.”

Tickets for Eastleigh’s opening National League fixture at home to Wrexham are on sale now. Click here to buy your ticket to the game.

Written by Shaun Reynolds

Communications advisor and expert storyteller with Fortitude Communications. A former news reporter and sports editor of five years across several UK regional titles. Experienced in photography and social media management with a passion for the outdoors.

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