Essential webinar on pay-per-view events

by | Jan 25, 2021

Pay-per-view events are no longer a small niche. They are mainstream. Lockdown theatre has removed the physical limitations of theatre and opened up for a huge global audience. We have seen audience numbers for productions outnumber theatre capacity by several hundred percent. We are witnessing new revenue streams, and we are seing theatres reconnecting with their core audience as well as building new and valuable relations.

Let us for instance look at the numbers for Bush Theatre near Shepherds Bush in London. They have a capacity of 180 and their normal ticket price is £20. Traditionally max revenue per show is therefore £3600.

It ran 7 pay-per-view shows of Travis Alabanza’s ‘Overflow’ last week which in a normal pre-COVID-19 world would generate a maximum of £25,200 in ticket sales. These digital lockdown shows generated a total revenue of £44,387, which proves that pay-per-view shows are more than just OK. They are highly financially viable.

So how do you emulate the success of Bush Theatre, or previous streaming successes such as Wise Children, Birmingham Royal Ballet or Wayward Productions?

A great place to start is to attend a free 30 minute webinar on Tuesday 26th January, where Wise Children’s Technical Director Simon Baker (who recently was acclaimed the 2021 The Stage Awards achievement in technical theatre) will discuss how he cracked the codes of pay-per-view events via a discussion with TicketCo Media Services’ Customer Success Agent Jessica Goodfellow.

This may very well be the 30 most valuable minutes you will spend in all of January this year.

The webinar registration is now closed, but a recording will be uploaded to YouTube.

Written by Tom Rasmussen

Chief Communication Officer at TicketCo. Experienced public relations adviser and strategic narrativ creator with a broad background as promotor, manager and producer from the arts and entertainment industry. Also background from publishing and public administration. Hibernating novelist and retired drummer.

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