How to run a festival bar
Let’s face it. The festival bar is a key to your success. This is where your audience stream to, buy their drinks and spend their money. Which means that this is where you build your brand and earn your money.
TicketCo’s UK Country Manager David Kenny (formerly with Freemans Event Partners) has ran more festival bars than most of us. He knows what your concerns should be if you are responsible for this vital part of your festival’s success.
4. Queue systems / Disney Lanes
Using queue lanes in the correct manner can lead to an improved customer experience, and stronger bar revenue. Queue lanes also create order, making for a safer environment. Even if there’s a short wait, at least the customers are always moving forward instead of fighting for position to get served. They’re not needed for every event bar, but should be strongly considered on all events over 5000 if you want to maximise the bars performance.
5. The perfect serve
The perfect serve is crucial. Customers needs to be given a great drink. All drinks need to be served as the alcohol brands intended ‘Perfect Serve’. This means cold beer or lots of ice and garnish with a spirit mixer.
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About the author
David Kenny is the Country Manager for TicketCo UK. He has ran more festival bars than most of us, and knows what your concerns should be. Mr. Kenny is situated at the TicketCo office in Shoreditch, London.