It is not enough to believe, we want to know.
“First of all, TicketCo was recommended to us by our partners in the district. When actors such as Sogndal football advise us to have a closer look at TicketCo, we were very intrigued as to what TicketCo could offer us”, says Guddal.
When looking into TicketCo, one feature Malakoff was very intrigued by was the tools for insight, and that ticket buyers were able to buy tickets in a secure and simple way.
“We lacked a good analysis tool. It is not enough for us to believe. We want to know.
The insights we now get are of great value for us, and will benefit us in terms of selling more tickets earlier. As a festival organiser, it is a goal to make the most of it regardless of what the weather is like, and being sold out before the festival starts, says Guddal, whom is looking forward to using a tool that has so many important and useful features all in one system. Social media is also very important for us. And now, we have better insights into the effect of what we publish, and learn to use it more efficiently”, says Guddal.
Malakoff started in 2003, and is celebrating their 15th anniversary next year. The festival has a rock profile, and have attracted artists such as Biffy Clyro, Mastodon and Kaiser Chiefs to Nordfjordeid in previous years. In 2016, the legendary Iggy Pop was a headliner.
“In order to sell 20,000 tickets in a town with only 6,000 people, it requires that the entire town helps. We have grown together with the town, and people are lining up to volunteer. During the festival, there are more than 800 volunteers working so both the audience and the artists will have a great experience, and we this is something we feel that we have accomplished. One thing we work towards is to avoid queues, and with TicketCo we will be available for the audience on more arenas all at the same time”, says Guddal.
“An ever-increasing part of the audience is using digital tickets on their mobile phone, and with TicketCo it will be faster to both buy and scan the tickets. TicketCo is user-friendly both for the audience and our volunteers. We want queues to be as short as possible, and we are confident that because of our transition to TicketCo this will be improved even further”, concludes Guddal.